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30/09/2026

30/07/2026

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29/07/2026

23/07/2026

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08/07/2026

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22/06/2026

During the 2026 FIFA World Cup, strict sponsorship rules meant that many stadiums had to remove or hide brand names that were not official tournament sponsors.

At Gillette Stadium in Foxborough, Massachusetts, the change was very noticeable. The stadium could not display the “Gillette” name during World Cup matches. So, for the event, it was temporarily renamed “Boston Stadium” in official use.

Inside the stadium, workers worked carefully to remove or cover the brand logos. Every seat that had the Gillette name or mark had to be covered. Thousands of small blue covers or pieces of tape were used so that no logo was visible during matches. It was a long and detailed job, done to follow FIFA rules.

But Gillette did not just stay quiet. Instead, the company responded in a creative way. On the outside of the stadium, they covered their large sign with a special design that looked like shaving foam dripping down the letters. It was simple, fun, and still easy to recognize.

Even though their name was hidden, the creative design still made people notice the brand. Many fans and people online found it clever and funny. Some even called it a “shave of genius” because it matched Gillette’s shaving theme so well.

The moment quickly spread on social media. People appreciated how the company followed the rules but still found a smart way to stay visible.

In the end, the stadium looked different for the tournament, but the creative idea turned a restriction into a memorable and talked-about moment.

21/06/2026

21/06/2026