12/10/2026
Some things you can learn from a strategy meeting. Others, you have to learn from behind the counter.
Before becoming CEO of IJC, Joshua Zarb spent over five years working behind a jewellery counter and leading a retail team. He knows first-hand that successful jewellery retail is about more than knowing your product. It’s about understanding people.
Reading the customer. Knowing when to ask another question, when to offer reassurance, and when to give someone the space to decide. Recognising that every customer is different, and knowing how to adapt your approach to help turn an interaction into a sale.
These skills are built through real customer interactions, not just theory.
And for Josh, that hands-on experience hasn’t stopped. Today, he visits 40+ independent jewellery stores each year, working alongside owners and their teams to provide practical sales training, share techniques and help them get the most out of customer interactions.
Because understanding jewellery retail means more than knowing the business. It means understanding what happens on the shop floor, and knowing how to help retailers turn that knowledge into better results.
At IJC, our support is grounded in genuine jewellery retail experience, from behind the counter to working alongside your team on the shop floor.
