Cuervo y Sobrinos

25/09/2026

The Chronograph Rough Riders reveals its personality through a striking military green dial, tone-on-tone chronograph counters and subtle rose-gold details.

At 9 o’clock, the small seconds counter features a pair of crossed swords, while mint Super-LumiNova® and red accents add contrast and reinforce its instrument-inspired character.

The 44 mm stainless-steel case is completed by a vintage green leather strap with ecru stitching — a contemporary chronograph with a strong historical identity.

25/09/2026

A timepiece born from history, paying tribute to courage, loyalty and a defining moment in Cuban history.

The new Chronograph Rough Riders draws inspiration from the legendary volunteer cavalry regiment that played a pivotal role in Cuba during the Spanish-American War of 1898, led by Theodore Roosevelt during the Battle of San Juan Hill.

A story of determination and camaraderie, reinterpreted through the distinctive universe of Cuervo y Sobrinos.
Limited Edition of only 98 individually numbered pieces — a reference to 1898.

07/09/2026

Celebrating the man behind the vision.

A special moment with Marko Bilic, founder of the Cigar Smoking World Championship, whose vision has helped turn CSWC into an international celebration of cigar culture, competition and friendship.

As a tribute to his dedication, Cuervo y Sobrinos was delighted to present him with a Historiador Flameante Manual Winding — a classic and elegant mechanical timepiece that perfectly reflects the spirit of tradition and the pleasure of taking time.

For 11 years, Cuervo y Sobrinos has proudly been Official Timekeeper and Sponsor of CSWC.

Eleven years of partnership.
Eleven years of unforgettable moments.
And many more still to come.

Proud to be part of the CSWC family.

07/09/2026

Time to celebrate the women of CSWC. ✨✨

Congratulations to Klaudia Ide, Best Woman of the CSWC Grand Final 2026.

To mark her achievement, Cuervo y Sobrinos presented her with an exclusive Historiador Primera Dama Autorecargante, beautifully set with diamonds on the case and dial.

And there is something even more special about this timepiece: it offers a first glimpse of an upcoming Cuervo y Sobrinos launch, to be officially unveiled soon.

Elegant, feminine and unmistakably Cuervo y Sobrinos — a preview of what is to come.

Proud to continue our 11-year journey as Official Timekeeper and Sponsor of the CSWC, celebrating those who understand that extraordinary moments deserve extraordinary timepieces.

Congratulations, Klaudia!

07/09/2026

A champion’s time. 🏆⌚

Congratulations to George Stansfield, CSWC World Champion 2026, making history as the first UK winner in the 17-year history of the Cigar Smoking World Championship.

To celebrate this exceptional achievement, Cuervo y Sobrinos presented him with a very special Historiador Gran Reserva Anthracite — an exclusive creation featuring 74 black diamonds set on the case, an elaborately finished anthracite dial and a black alligator strap.

A timepiece created for a moment that will remain in CSWC history.

For 11 years, Cuervo y Sobrinos has proudly stood alongside the CSWC as Official Timekeeper and Sponsor, celebrating the values we share: time, patience, passion and excellence.

Congratulations, George!

03/09/2026

Inspired by the 1958 Gran Premio de Cuba and its original race poster, this limited-edition chronograph captures the vibrant spirit of Havana’s golden age of motorsport.
Racing yellow meets deep green, echoing the colors of vintage dashboards and sports cars, while Swiss mechanical craftsmanship brings this historic chapter to life on the wrist.

Limited to 174 pieces worldwide.

27/07/2026

A new chapter in Vietnam 🇻🇳

Cuervo y Sobrinos has officially arrived in Vietnam.
On 15 and 16 July, we celebrated the launch of the Maison in Ho Chi Minh City with two exclusive events at La Casa del Habano Vietnam and the Habanos Specialist Vietnam Flagship Boutique.

A new destination for collectors and enthusiasts to discover the unique world of Cuervo y Sobrinos: Swiss watchmaking excellence, an authentic Cuban heritage and a story that began in Havana in 1882.

From Havana to Switzerland. And now, to Vietnam.

We are proud to begin this new chapter together with our partners and to bring the spirit of “Swiss precision and Latin Spirit” to a new audience of watch lovers.

Born in La Habana in 1882. Crafted in Switzerland. Now in Vietnam.

𝐋𝐚 𝐂𝐚𝐬𝐚 𝐝𝐞𝐥 𝐇𝐚𝐛𝐚𝐧𝐨 𝐇𝐨 𝐂𝐡𝐢 𝐌𝐢𝐧𝐡

24/07/2026

🏁 Precision on the track. Passion in every detail.🏁

The third edition of the Classic Cup by Cuervo y Sobrinos took place at Estoril, bringing together the world of historic motorsport and the spirit of Cuervo y Sobrinos.

For the occasion, we took part in the race with a truly unique machine: a fully customised Corvette C6, proudly bearing the Cuervo y Sobrinos identity.

After an exciting race at the Autódromo do Estoril, the overall winner was rewarded with a Cuervo y Sobrinos Buceador Caribe — a timepiece inspired by our Latin spirit.

A perfect celebration of the values we share with classic motorsport: tradition, precision, passion and exclusivity.

From Havana to Switzerland. From the racetrack to the wrist.

Marco Longhi Importempo

17/07/2026

https://www.europastar.com/time-keeper/1004116213-a-tribute-to-havana-s-golden-age-of-motorsport.html?var_mode=recalcul

Three Chronographs Inspired by the Legendary Cuban Grand Prix of 1957, 1958 and 1960

10/07/2026

Time is best enjoyed when every moment is savoured.

As Official Timekeeper of the Cigar Smoking World Championship, Cuervo y Sobrinos was proud to be part of the spectacular CSWC Slovakia Final, where passion, precision and gentlemanly competition came together in an unforgettable setting.

From the first light to the final draw, every second counted—celebrating the art of slowing down, craftsmanship and the friendships that unite cigar enthusiasts from around the world.

Congratulations to all the competitors and our friends at CSWC for another outstanding event. We look forward to seeing the journey continue all the way to the Grand Final.

Cigar Smoking World Championship