ROLEX

ROLEX Rolex enjoys an unrivalled reputation for quality and precision in luxury watchmaking. Rolex watches are symbols of excellence, performance and prestige.

Throughout its history, Rolex has pioneered the development of the wristwatch for the modern era. The company is at the origin of landmark innovations in watchmaking, including the first waterproof wristwatch, the Oyster, and the Perpetual rotor self-winding mechanism. Today, Rolex is also actively involved in supporting the arts, exploration, sports and the environment through sponsoring and philanthropic programmes.

18/06/2026

Welcome to the U.S. Open Championship. Where the game is pushed to its limits. Here, every fairway feels narrower, every green is harder to read and every shot requires great precision. At Shinnecock Hills Golf Club, the United States Golf Association - USGA has reimagined every detail to elevate one of golf’s most demanding championships into a truly unforgettable show.
REACH FOR THE CROWN.
Discover more on.rolex.com/US_Open_

06/06/2026

Congratulations Mirra Andreeva on your first victory at ROLAND-GARROS and a maiden Grand Slam® title. The clay courts of Paris have a new star in the spotlight. This crown is yours.

04/06/2026

Carnelian, opal, aventurine, onyx, tiger iron, eisenkiesel… the natural stones we use make each of our watches unique. All these stones are carefully selected by our experts for the expressive character of their patterns. These singular formations are the result of natural geological processes that shape the material and its irregularities. We highlight their full character by selecting only those sections whose lines most harmoniously meet our aesthetic standards. Guided by a trained eye and advanced craftsmanship, we bring out the intricate beauty of these endlessly varied stones, transforming them into perfectly balanced dials, each one unique. Discover more on.rolex.com/NaturalStone_

26/05/2026

Out now. Jia Zhang-Ke is acclaimed for the realism of powerful films bringing the lives of ordinary people in a rapidly-changing China to the screen. In 'Life Through a Lens', part of an exclusive documentary series about the Rolex family, he reflects on the journey to becoming one of the most influential directors of his generation and talks about his passion for nurturing the nation’s future storytellers. Discover more on bit.ly/_JiaZhang-Ke

24/05/2026

Welcome to ROLAND-GARROS. Where clay decides destiny and champions are crowned on ochre ground. To triumph on this grand stage, steeped in history and defined by fierce contests, is to etch one’s name in tennis legend.
REACH FOR THE CROWN.
Discover more on.rolex.com/Roland_Garros_

14/05/2026

Welcome to the PGA Championship. Where rivalry goes hand in hand with camaraderie. This year, at the Aronimink Golf Club in Pennsylvania, the exclusively professional field of golfers will once again compete for the highest honours.
REACH FOR THE CROWN.
Discover more on.rolex.com/PGA_Championship_

12/05/2026

One hundred years after revolutionizing the watchmaking world, the Oyster continues its expansion and accompanies each wearer on the path to their own achievements. Watch the film on.rolex.com/_Oyster-Story

28/04/2026

This is our second time zone function. Integrated into the GMT-Master II’s calibre 3285, it enables the simultaneous display of local time in a 12-hour format and a second time zone in a 24-hour format. Each can be set independently via the winding crown. The mechanism controlling local time comprises a minimal number of components, ensuring utmost simplicity and ease of use. Its two key elements – a four-toothed star wheel and a patented jumping spring – ensure precise, hour-by-hour shifts. The system is so reliable, wearers can adjust it whenever they wish, all the while staying constantly connected to home time. Discover more on.rolex.com/SecondTimeZone

13/04/2026

Celebrating 100 years of an icon. Join us on a cinematic journey from the Oyster’s first tick to the human feats it has accompanied over time, and its evolution across the iconic Rolex models it has inspired. Discover more on.rolex.com/Oyster_Story

13/04/2026

Crowning the essential. Materials science, dial-making artistry and pure performance. This year’s new watches set new benchmarks in technical excellence, shaping the future of watchmaking. A new world begins. Discover more on.rolex.com/New_Watches

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