WEST END WATCH CO - Switzerland

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WEST END WATCH CO - Switzerland Pioneers in watchmaking since 1886. Based in Switzerland. www.westendwatchco.ch

The Watch Crown: A Small Component with Big ResponsibilitiesThe watch crown, also known as the winding crown, is a cruci...
10/10/2026

The Watch Crown: A Small Component with Big Responsibilities

The watch crown, also known as the winding crown, is a crucial element of any timepiece. Located on the side of the watch case mostly at 3H or 4H, it allows wearers to set the time, date, and complications, while also winding the manual movement to ensure smooth operation.

At West End Watch Co., our crowns come in various designs, often featuring a distinctive “W” engraving. However, this small yet essential part presents a significant technical challenge, particularly in terms of water resistance. Over the years, watchmakers have innovated through research and patents to enhance durability and performance.

Certain models, like Moby Dick and Sowar 2000, incorporate a screw-down crown, preventing accidental unlocking—an essential feature for diver’s watches. Historically, oversized crowns were also developed to allow operation even with gloves.

The crown may be small, but its impact on precision, functionality, and durability is immense. 🏆

Secundus Lady Mother-of-Pearl & Diamond Watch for WomenIntroducing the new Secundus Lady: a women's luxury watch that bl...
07/10/2026

Secundus Lady
Mother-of-Pearl & Diamond Watch for Women

Introducing the new Secundus Lady: a women's luxury watch that blends timeless elegance with modern precision.

✨ Reliable Swiss quartz movement
✨ Refined mother-of-pearl dial — available in White or Dark MOP
✨ Set with 23 natural diamonds for a radiant, eye-catching shine
✨ Designed to shine effortlessly, day or night

The perfect statement piece for women who want luxury, sparkle, and everyday elegance in one watch.

Ref. 6864.10.3424 (White Mother-of-Pearl)
Ref. 6864.10.3425 (Dark Mother-of-Pearl)

The new version of Secundus Lady pairs timeless elegance with modern precision.Powered by a reliable quartz movement, it...
30/09/2026

The new version of Secundus Lady pairs timeless elegance with modern precision.

Powered by a reliable quartz movement, it features a refined dial in white or dark mother-of-pearl, illuminated by 23 natural diamonds.

Ref. 6864.10.3424 (White MOP) and 6864.10.3425 (Dark MOP)

The Classics / Lady 26 mm Cherry Dial, featuring a timeless design that exudes sophistication, paired with a comfortable...
26/09/2026

The Classics / Lady 26 mm

Cherry Dial, featuring a timeless design that exudes sophistication, paired with a comfortable fit that will keep you feeling fresh all day long.

Ref. 6838.20.3340

Regulator watch / automatic / 42mmWhat is a "Regulator"?A regulator watch echoes the design of historic watchmaker clock...
19/09/2026

Regulator watch / automatic / 42mm

What is a "Regulator"?

A regulator watch echoes the design of historic watchmaker clocks, which served as reference points for precise timekeeping. By placing the hour and minute hands on separate axes, watchmakers achieved accurate readings and adjustments. This layout ensured optimal visibility and accuracy. ⏱️

Historical model and its remake.

Ref. 6873.10.3360 NO

Assembling ref. 8152 / 39 mm / automaticEvery automatic watch is born from a perfect balance of engineering mastery and ...
16/09/2026

Assembling ref. 8152 / 39 mm / automatic

Every automatic watch is born from a perfect balance of engineering mastery and handcrafted artistry. From the first gear to the final polish, every step matters, built for accuracy, designed to last, made to be admired.

Before any watch earns its place on your wrist, it passes through rigorous quality testing - because flawless performance isn't optional, it's the standard.

PrecisionBefore a mechanical watch ever touches your wrist, it undergoes a series of stringent tests. Each West End Watc...
11/09/2026

Precision

Before a mechanical watch ever touches your wrist, it undergoes a series of stringent tests. Each West End Watch is calibrated and tested in multiple positions: horizontal, vertical, crown-up, to simulate real-world wrist movement.

Using precision tools like a timegrapher, watchmakers analyze beat error, amplitude, and daily deviation.

A well-adjusted movement aims for a variance of 0 to +12 seconds per day.

This dedication ensures your timepiece isn’t just beautiful, it’s reliable, day after day.

Built for the bold, trusted by time itself.This historic West End Watch Co. poster reminds us of an era when accuracy wa...
09/09/2026

Built for the bold, trusted by time itself.

This historic West End Watch Co. poster reminds us of an era when accuracy wasn’t a feature: it was a promise.

Enduring craft, unwavering precision, forever timeless.

Adresse

Leytron
1912

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

Telefon

+41273056666

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