Charms Direct

Charms Direct Welcome to Charms Direct – Britain’s leading manufacturer, wholesaler and online retailer of one

Charms Direct is family run, UK based, online retail company - we specialise in all things charms! Our factory is situated in the heart of Birmingham’s Jewellery Quarter. Charms Direct boasts one of the largest and most exciting collection of charms in the world. Our comprehensive collection of solid and movable charms is continually being revised and many new items are added throughout the year.

Although our charms are displayed in many metals on our web pages, we are able to supply our charms in any precious metal of choice. All goods are manufactured from start to finish within our own factory premises and we guarantee quality, delivery and service.

Seaside simplicity 🌊✨Inspired by the shore, this beautiful shell charm makes the perfect statement pendant for effortles...
28/05/2026

Seaside simplicity 🌊✨

Inspired by the shore, this beautiful shell charm makes the perfect statement pendant for effortless everyday styling.

🐚 Shell charm code: 2048
Available in silver, yellow and rose gold.
Chain not included.

https://loom.ly/OpmFIoY

Create a bracelet that’s uniquely yours with our beautiful alphabet charms and keepsake bracelet 💖 Whether it’s your own...
19/05/2026

Create a bracelet that’s uniquely yours with our beautiful alphabet charms and keepsake bracelet 💖
Whether it’s your own initial, someone special, or a meaningful combination, these delicate charms make the perfect personalised gift.

Style your bracelet your way with:
🔠 Alphabet Charms – Codes: 1467, 1468 & 1469
🔗 Bracelet – Code: S33/7CCBS

Perfect for birthdays, bridesmaids, anniversaries or just because ✨

https://loom.ly/iP3LgTQ

Alphabet charms by Charms Direct, its as easy as ABC! Alphabet charms are a popular choice when filling a charm bracelet. Our alphabet charms are a perfect reminder of a loved one and looks super cute intermingled with our number charms as a reminder of special dates! Free delivery on orders over £...

Something old, something new… something truly meaningful 💛Our handmade wedding charms make the perfect gift for your bes...
28/04/2026

Something old, something new… something truly meaningful 💛

Our handmade wedding charms make the perfect gift for your bestie bride — a keepsake she can treasure forever. Whether it’s a sweet reminder of her big day or a thoughtful “something special” to carry with her down the aisle, these delicate designs add a personal touch to every moment.

Happy Earth Day 🌍A day to celebrate the beauty of our planet — from the smallest creatures to the natural world around u...
22/04/2026

Happy Earth Day 🌍

A day to celebrate the beauty of our planet — from the smallest creatures to the natural world around us.

Love the wonders of the world, nature and animals like we do? Discover charms inspired by nature’s finest details and the wildlife we love.

Explore our collection of nature and animal charms at www.charmsdirect.co.uk

Discover our collection of zodiac sign charms ✨Next in the stars: Ta**us ♉ and Gemini ♊Available now as styles 1016 and ...
15/04/2026

Discover our collection of zodiac sign charms ✨

Next in the stars: Ta**us ♉ and Gemini ♊

Available now as styles 1016 and 1017.

https://loom.ly/pxPixs8

Free UK delivery.

Charms Direct have a beautiful collection of zodiac charms. These star sign charms are the perfect way to personalise your charms bracelet. They are also symbolic - lucky charms to bring you good luck! Zodiac charms celebrate star birth charts. Whether you are a Leo, Ta**us, Gemini, our collection h...

It’s National Pet Day 🐾Celebrate every kind of companion with our range of pet charms — from dogs and cats to tortoises ...
11/04/2026

It’s National Pet Day 🐾

Celebrate every kind of companion with our range of pet charms — from dogs and cats to tortoises and birds.

Browse the collection today and find the perfect piece.

Featuring codes:
🔎 1635
🔎 1044
🔎 0339

www.charmsdirect.co.uk

09/04/2026

🏇 It’s Grand National weekend!

Celebrate in style with our beautifully crafted horse charms 🐎✨
Perfect for adding a touch of luck and elegance to your jewellery collection.

Explore the full range on our website today.

https://loom.ly/-3aGsFo

🐣🌸 Happy Easter Weekend!Celebrate the season with our beautiful spring charms, including these adorable Easter bunnies 🐰...
02/04/2026

🐣🌸 Happy Easter Weekend!

Celebrate the season with our beautiful spring charms, including these adorable Easter bunnies 🐰✨
A perfect addition to your collection or a thoughtful seasonal gift.

Shop now using code 1560 on our website 💛

www.charmsdirect.co.uk

Calling all coffee lovers ☕✨If you’re manifesting warmer days and iced coffee season, this one’s for you 🌞🧊Celebrate you...
26/03/2026

Calling all coffee lovers ☕✨

If you’re manifesting warmer days and iced coffee season, this one’s for you 🌞🧊

Celebrate your daily brew with our coffee-inspired charms – from bean to cup, the perfect addition to your bracelet.

Shop our coffee charms here: https://loom.ly/pUTOo7s 🤎
Charm codes: 1931 & 0305
Bracelet code: SR10407

Indulge in luxury with our exquisite collection of handmade charms. Crafted with high-quality materials, our charms add a touch of elegance to your jewellery collection. From classic designs to unique pieces, our selection offers something for everyone. Elevate your style with our high-quality charm...

Hello, spring 🌸☀️Today marks the first day of the season and we’re hoping for a bright, sunny few months ahead. What bet...
20/03/2026

Hello, spring 🌸☀️

Today marks the first day of the season and we’re hoping for a bright, sunny few months ahead. What better way to welcome it than with our radiant sun charm – the perfect little reminder of warmer days to come ✨

Shop our full range of bracelets and charms now at https://loom.ly/X9zVHIc
Charm code: 0270
Bracelet code: G33/7CCB

Indulge in luxury with our exquisite collection of handmade charms. Crafted with high-quality materials, our charms add a touch of elegance to your jewellery collection. From classic designs to unique pieces, our selection offers something for everyone. Elevate your style with our high-quality charm...

Sweet, symbolic and perfect for spring 🐑✨Our beautifully detailed lamb charm makes a meaningful addition to any bracelet...
11/03/2026

Sweet, symbolic and perfect for spring 🐑✨

Our beautifully detailed lamb charm makes a meaningful addition to any bracelet or necklace – a lovely nod to new beginnings and the season ahead. Available in silver and golds in rose, white and yellow to suit every style.

Shop this charm (Code: 1481) and explore our full animal & nature collection here:
https://loom.ly/cTMX5bs

Show off your wild side! Are you a cat or dog person? Are you into horses, elephants or dinosaurs? You’ll be spoilt for choice with our animal charm collection. If you’re buying for someone else then gold animal charms make the perfect gift! Animal charms pair well with our nature charms, mix an...

Address

Birmingham

Alerts

Be the first to know and let us send you an email when Charms Direct posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share