09/06/2026
Have you ever had one of those moments when panic suddenly sets in?
Months ago, we ordered a large display banner for upcoming expos and shows. I made what I thought was a sensible decision and asked the supplier's design team to create the artwork. After all, they design exhibition displays every day, so surely their experience and creativity would produce something far better than I could describe.
My brief was simple (or so I thought): create intrigue, keep it clean, and make it less rather than more.
Fast forward to receiving the second design proof and it became painfully obvious that the problem was not the designer, it was me. I had not clearly communicated what I was looking for, and with just seven working days until the expo, I could feel the pressure mounting.
Enter Al Price from The Brand Transformer
Within 48 hours, Al had listened, understood, and somehow translated the vision in my head into something visual. He came back with a fantastic concept, worked collaboratively with the banner company, and ensured everything stayed on track so the display could still be produced and delivered in time.
I am not entirely sure I gave Al any different instructions than I had given previously, but what undoubtedly helped was that he already knew me, Charles, Jane, and the Loo of the Year Awards. That understanding, combined with his creativity, communication, and ability to deliver under pressure, made all the difference.
A huge thank you, Al. Your vision, delivery, and communication were second to none, and you have turned a potential disaster into something we were genuinely excited to showcase for the first time last week.
Now, who else has left something until the last minute and been rescued by a brilliant professional?
