29/09/2026
ROLEX AUCTION “FOUR SEASONS” DAYTONA COLLECTION FOR A COMBINED TOTAL OF £37.3 MILLION! 😱
As part of its Perpetual Planet Initiative, Rolex produced and auctioned a set of Daytona watches inspired by the four seasons: Spring, Summer, Autumn & Winter, all showcasing the Crown’s expertise in gem-setting and craftsmanship 💎
Swipe along for more ➡️
The “spring” Daytona reference 126599SAVL in 18ct white gold with a chrysoprase dial and lepidolite counters, went for £6.8 million, which was the lowest amount on the night⌚️💷
The “summer” Daytona reference 126595SARO, in 18ct Everose gold with a turquoise dial and ruby counters, went for £10.3 million, which was the highest bid on the night!⌚️💷
The “autumn” Daytona reference 126598TML, in 18ct yellow gold with a mookaite dial and chrysoprase counters, went for £10.2 million, which took silver medal for the highest bid on the night ⌚️💷
And lastly, the “winter” Daytona reference 126595SABV, in platinum with a blue opal dial and lapis lazuli counters, went for £10 million, taking the bronze medal at third highest ⌚️💷
In total, £37.3 million was gained from this auction but where did the money go to? ⬇️
The proceedings will benefit two organisations, the Federer Foundation, founded by ambassador Roger Federer and Re:Wild, co-founded by ambassador Leonardo DiCaprio
This initiative demonstrates Rolex’s dedication and commitment to both, producing exceptional timepieces and help to improve the conditions of the planet 🌍
