Daisy London

Daisy London We make luxury jewellery to make you feel good. Timeless, effortless and everyday. Just like a daisy. You bring the style, we’ll bring the jewellery.

Dreamt up on London’s Portobello Road, we design and make jewellery with meaning to elevate the everyday. We create pieces that are missing from our own jewellery collections and put them in to yours.

Just dropped: new styles added to our summer sale – now 50% off. Don’t miss out.
23/06/2025

Just dropped: new styles added to our summer sale – now 50% off. Don’t miss out.

Jewellery made for sunshine, sea breezes and suitcase stories. Daisy Souvenir Shop. Coming tomorrow.
22/05/2025

Jewellery made for sunshine, sea breezes and suitcase stories. Daisy Souvenir Shop. Coming tomorrow.

How we're coping with Blue Monday? Journaling, chilling in bed, wearing diamonds
20/01/2025

How we're coping with Blue Monday? Journaling, chilling in bed, wearing diamonds

New year, same favourite Shrimps x Daisy pieces 💚🩷
10/01/2025

New year, same favourite Shrimps x Daisy pieces 💚🩷

Hot coffee, cool jewellery: January mood sorted. Thanks,
08/01/2025

Hot coffee, cool jewellery: January mood sorted. Thanks,

 knit +  necklace? Yes please ❤️
07/01/2025

knit + necklace? Yes please ❤️

Our Winter Sale is now up to 70% off. Which piece will you get?
06/01/2025

Our Winter Sale is now up to 70% off. Which piece will you get?

The sell-out jewellery cases have now been restocked. Get yours before they're gone again.
05/01/2025

The sell-out jewellery cases have now been restocked. Get yours before they're gone again.

PSA: We've added some new lines to our Winter Sale, including some of your favourite Polly Sayer pieces 👀
03/01/2025

PSA: We've added some new lines to our Winter Sale, including some of your favourite Polly Sayer pieces 👀

Starting the new year just right with
02/01/2025

Starting the new year just right with

Address

London

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+442074047460

Alerts

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Daisy London

Daisy London is a much-loved British jewellery brand known for beautiful, everyday jewellery with meaning. At the heart of Daisy lies an adventure, a love for life, a need to explore. Acknowledging that we are all part of something much bigger and that together, we are everything.

We create pieces that are missing from our own jewellery collections and put them in to yours. Each piece is designed to be an extension of your own personal style, wherever you are in the world. Dreamt up in London’s Portobello Road, after launching in 2009 with the namesake Daisy collection inspired by wildflowers, the brand has grown to cult status, fusing a bohemian state of mind with wearable, contemporary jewellery design.

Above all, Daisy is a brand for women by women. In just 10 years, Ruth Bewsey has gone from the first employee running every kind of errand imaginable to taking the helm as our creative director and the unofficial heart and soul of the brand. A team of brilliant women, not forgetting a few equally brilliant men, pour their love into Daisy to make a brand that represents the best of all of us.

Daisy is the essence of the carefree London girl, wherever you are in the world. Essential yet special, laid-back but polished, timeless yet meaningful. Especially on you.