Good Daze

Good Daze is an independent jewellery brand creating intricate pieces to be worn and treasured.

The light-hearted designs have symbols of love, humour and positivity running through them and are designed and made ethically in small workshops in London.

28/05/2026

🫶

21/05/2026

A ☀️SUNNY☀️ bank holiday is on the horizon here in the UK (honestly, name a better feeling).
Scroll to the last slide for a pure hit of dopamine. 🤩

Sharing some of the happiest and most sun-filled Good Daze pieces in anticipation. 🥰
BBQs and aperol at the ready! 🍹☀️✨

19/05/2026

One of my biggest priorities when designing jewellery is the DETAILS. 🔍✨
Anyone who knows me well knows I can be a perfectionist, painfully so. Friends (lovingly, I think 🤨) mock me for measuring obsessively before hanging a picture, or for taking ten times longer to do something just to make it 2% better.
Sometimes it’s kind of annoying, particularly to myself, but I think it’s also one of the reasons I’m still so proud of, and in love with, every single piece I create. ♥️

It does however mean that starting a new collection can feel daunting. It’s a bit like setting out on a journey without really knowing where I’m going, only that it’ll take longer I expect and that somewhere along the way I will almost inevitably question everything (hello creative process 🙃).

I’m actually about halfway (?) through designing a new collection, but life has got in the way, and I definitely haven’t been dedicating the one or two days per wk to it that I promised myself I religiously would back in January, in the optimistic haze of 2026 goal setting. 🤦🏻‍♀️
All this to say… Good things are coming, they’re just taking their sweet time.
And I’m (trying to be) okay with that, because my priority has always been creating timeless pieces, that feel just as relevant now as they will in six months, a year, or ten years.
Giving designs the space and time they need always brings more clarity, and pushes them closer to becoming what they’re meant to be, and that is my priority above all else.

I have no idea when this next collection will be ready, or when it’ll be time to release it. But I do know that whenever that is, it’ll be worth the wait. 😊

16/05/2026

My fave earring combo ♥️
Haven’t taken these out in months. 🤩✨✨✨

11/05/2026

One of the main reasons I wanted to visit New York was to experience a whole new set of art galleries! 🖼️
London is such an incredibly city to live in for art and there is always something new to see, but what a treat to have a whole holiday FULL of brand new sources of inspiration?!

My camera roll is absolutely full, but here is some of the art that I saw that I loved and wanted to share with you all. 🥰
Swipe through and have a mini inspo trip through NYC yourself! 😜

09/05/2026

♥️

07/05/2026

Sooo I don’t know if you heard, but I went to New York? 😂

Had the besttttt time! Quality time with ♥️

I’m now back at it, the website has returned to regular scheduled programming and I’m back on my emails so it’s a great time to get in touch about any exciting bespoke ideas! 😊💕

03/05/2026

Zooming in on Ali’s ring 🔎💎✨

After designing Jess’ engagement ring together, Ali got a taste of designing something extraaaa special. So when it came to his own wedding band, he understandably wanted to go far from anything traditional and instead make a piece that felt completely unique to him. 🫶
The pattern and details mirror those from Jess’ ring so that they’re forever connected ♾️ The sun became a beautiful thread running through all the pieces, which I loved. 🌅

Ali’s ring is set with a rich green tourmaline that looks almost black in some lights and then a vivid jewel green in others. 😍
Inside, we added meaningful engraved symbols (chosen by Jess as a surprise) to make it even more personal and sentimental. ☺️♥️

Seeing all of the 3 bespoke Good Daze rings together on the big day and in these stunning photos, is such a dream. 🥹

01/05/2026

Genuinely very intrigued to see what you go for!
And if you pick 3, PLS let me know which jewellery piece you’d pick to be yours… 😍

28/04/2026

🥰🥰🥰

26/04/2026

There’s no better feeling than creating a wedding ring to sit alongside a previous creation. 🫶✨
It is a unique (and very fun) challenge creating a wedding ring that comfortably and practically fits the engagement, feels meaningful in its own way and actually enhances the initial ring.

I feel like we nailed it with this one! 🌅🤩✨

Address

London

Website

http://www.gooddazeahead.com/

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