What are the opening hours?

Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Swiss Watch Company

Name: Swiss Watch Company
Address: London, GB
Telephone: +442089944567
Price range: ££££

Home
United Kingdom
London
Swiss Watch Company

Call Website

Viewing by Appointment Only. Please call us on 02089944567 or email [email protected]

Swiss Watch Company Limited - www.watches.co.uk - We are Rolex Watch Specialists, we buy and sell new, used and pre-owned watches from all major Swiss watch brands including Rolex, Breitling, Patek Philippe, IWC, Panerai and more. www.watches.co.uk offers Pre-owned Swiss timepieces from over 30 Swiss Watch Houses, including Rolex, Panerai, Audemars Piguet, IWC, Jaeger LeCoultre, Patek Philippe, Tag Heuer, Omega, Cartier, Breitling. Established in 1996, We were one of the first online retailers of Pre-Owned Swiss Watches on the Internet which has allowed us to build our reputation for quality service and support.

07/07/2026

We are proud to present this striking Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One™ Team for sale in fully stickered unworn condition.

Since its debut in 1952, the Breitling Navitimer has stood as one of the most iconic chronographs in watchmaking, celebrated for its distinctive circular slide rule bezel and its deep-rooted connection to aviation. Originally conceived as a practical instrument for pilots, the Navitimer has long been admired for blending technical purpose with unmistakable design. Over the decades, it has evolved beyond the cockpit to become one of Breitling’s most recognisable and enduring models, prized by collectors and enthusiasts alike for its rich heritage, mechanical excellence, and strong visual identity.

This special edition, created in partnership with the Aston Martin Aramco Formula One™ Team, brings a more performance-driven and contemporary character to the Navitimer formula. Limited to just 1,959 pieces, a nod to the year Aston Martin first entered Formula 1, this model combines race-inspired detailing with over seventy years of Navitimer history. While the watch remains unmistakably a Navitimer, the use of lightweight materials and motorsport-led design cues gives it a sharper, more modern edge.

This example is housed in a 43mm titanium case, giving it a noticeably lighter feel on the wrist while preserving the strong profile expected of the collection. The watch features the signature bidirectional beaded slide rule bezel, a hallmark of the Navitimer line, and is fitted with a cambered sapphire crystal glareproofed on both sides for clarity and durability. The standout dial is crafted in carbon fibre, inspired by the materials and visual language of modern machinery, and is paired with the classic tri-compax chronograph layout, a date aperture at 6 o’clock, and details that subtly reflect the Aston Martin Aramco One™ Team identity. Turning the watch over reveals an exhibition caseback and a specially developed matte-black rotor bearing the Aramco logo.

02/07/2026

We are proud to present this stylish Tudor Black Bay, reference 7941A1A0NU, for sale in mint condition.

The Black Bay line continues Tudor’s long-standing tradition of creating robust, heritage-led tool watches, drawing inspiration from the brand’s earliest dive models while pairing that character with modern manufacture watchmaking. This reference stays faithful to the spirit of the collection, combining the clean, purposeful design language of the Black Bay with upgraded finishing, refined proportions, and Tudor’s latest-generation Master technology.

This particular example is housed in a 41mm stainless steel case with polished and satin finishes, giving it a strong wrist presence while remaining balanced and wearable. It is fitted with a 60-minute unidirectional bezel in stainless steel with a black aluminium insert, paired with a black domed dial featuring silver-coloured applied hour markers and Tudor’s signature snowflake hands beneath a domed sapphire crystal. The watch is completed by a beautifully executed black rubber strap with polished and satin surfaces, secured by Tudor’s highly practical “T-fit” clasp for easy on-the-fly adjustment.

Powering the watch is the Manufacture Calibre MT5602-U, a self-winding movement with bidirectional rotor, COSC and METAS certification, and an impressive 70-hour power reserve. Alongside its precision credentials, the watch also offers 200m / 660ft water resistance, aided by a stainless steel screw-down crown with the rose in relief, making it a highly capable everyday sports watch as well as a refined modern diver.

Originally purchased in December 2025, as new condition, this watch is supplied with both inner and outer boxes, warranty card, swing tag, booklets, and its original purchase receipt.

31/03/2026

We are proud to present this classic Rolex Day-Date, reference 1803, offered in mint condition for its age and carefully checked in our workshop.

https://www.watches.co.uk/rolex-day-date-vintage/RO25612S

Introduced in 1956, the Rolex Day-Date quickly became the brand’s flagship dress watch and remains one of the most recognisable luxury timepieces ever created. Exclusively crafted in precious metals, it was the first wristwatch to display both the day of the week written in full at 12 o’clock and the date at 3 o’clock, setting a new benchmark for prestige and practicality. Over the decades, the Day-Date has earned the affectionate nickname “President”, becoming a symbol of timeless elegance and achievement.

The reference 1803 is one of the most iconic vintage Day-Date models, representing the pure charm of the collection during the 1960s and 1970s. This example is housed in the classic 36mm 18ct yellow gold Oyster case and fitted with the signature 18ct yellow gold fluted bezel, giving the watch the unmistakable profile that collectors and enthusiasts have admired for generations.

Its standout feature is the elegant champagne sunburst step dial, which catches the light beautifully and complements the warmth of the yellow gold case. The dial is finished with the classic day aperture at 12 o’clock and date window at 3 o’clock, while an acrylic plexi crystal preserves the vintage character of the watch. The piece is presented on a black alligator leather strap, fitted with a Rolex buckle, offering a refined alternative to the traditional President bracelet.

Originally made by Rolex in 1972, this Day-Date is supplied with a Rolex service box and a Rolex receipt for replacement Rolex buckle and Rolex strap, further enhancing its presentation. Serial number 294***0

A beautifully preserved vintage -Date with classic proportions, warm gold tones, and unmistakable presence, a timeless dress watch from one of the brand’s most celebrated eras.

This watch is sold with our 12-month warranty from the date of purchase.

19/03/2026

We are proud to present this striking TAG Heuer Carrera Chronograph, reference CBN201D.FC6543, offered in mint condition and supplied as a full set.

https://www.watches.co.uk/tag-heuer-carrera-chronograph/TA25613S

Few collections embody TAG Heuer’s racing DNA quite like the Carrera. First introduced in 1963 by Jack Heuer and inspired by the legendary Carrera Panamericana road race, the model has continually evolved while preserving its clean, purpose-driven aesthetic. This modern interpretation brings that motorsport heritage firmly into the present with bold colour accents and an advanced in-house movement.

Housed in a 42mm fine-brushed and polished stainless steel case, the watch features a fixed steel bezel and a vibrant blue sunray-brushed dial. A distinctive orange gradient ring along the fl**ge evokes the look of a speedometer, complemented by vivid orange detailing that enhances its racing character. Applied hour markers and hands are treated with luminous material for optimal legibility, while the chronograph layout includes 1/4 second timing, 30-minute and 12-hour counters, alongside a date display positioned at 6 o’clock. A sapphire crystal protects the dial, and the sapphire exhibition caseback reveals the movement within.

At its heart beats the in-house Calibre TH20-00, an automatic chronograph movement offering an impressive 80-hour power reserve and operating at 28,800 vibrations per hour. Water resistance to 100 metres ensures everyday versatility.

The watch is presented on a refined blue calfskin leather strap secured by a stainless steel folding clasp with push-buttons, completing a look that is both sporty and sophisticated.

Originally purchased in march 2024, this example remains in mint condition and is supplied with its inner and outer boxes, warranty card and instruction booklet.

A contemporary that perfectly balances heritage, performance and modern design - built for those who appreciate precision at speed.

18/03/2026

We are proud to present this robust Breitling Superocean 44, reference A17367, offered in fine condition and fully checked in our workshop.

https://www.watches.co.uk/breitling-superocean-44/BR25642S?search_string=25642

The Superocean has been at the heart of Breitling’s dive-watch legacy since 1957. Built for serious underwater performance, it combines extreme water resistance with bold, highly legible design. Over the decades, the Superocean has evolved into a modern professional instrument, engineered to endure pressure, depth and daily wear without compromise.

This 44mm model is crafted from stainless steel and fitted with a unidirectional rotating dive bezel featuring a contrasting diver’s scale for precise timing. The dial offers strong legibility with luminous hour markers and hands, complemented by a date display at 3 o’clock. A sapphire crystal protects the dial, while the screw-down crown ensures its impressive water resistance.

Powering the watch is the automatic Breitling Calibre 17, a COSC-certified movement known for reliability and accuracy. The watch is completed with a steel bracelet and folding clasp.

Originally purchased in April 2022 and presented in fine condition, showing minor micro-scratches to the inner bezel, this is supplied with its original inner box, warranty card, booklet and both swing tags.

This watch is sold with our 12-month warranty from the date of purchase.

27/02/2026

We are proud to present this classic and quite rare Omega Constellation Chronometer Quartz, reference 398.0876, offered in mint condition.

The Constellation line has long represented Omega’s dedication to precision and distinctive design. Following the introduction of the Constellation Manhattan in 1982, the collection became instantly recognisable for its integrated bracelet, engraved Roman numeral bezel and signature “claws.” Throughout the late 1980s and early 1990s, Omega refined this bold aesthetic into elegant, wearable chronometer-certified quartz models that blended luxury with everyday practicality.

This example, originally purchased circa 1990, is housed in a 33mm x 36mm stainless steel case and fitted with a fixed yellow gold bezel engraved with Roman numerals. The champagne-coloured dial features gold dot hour markers, printed minute track and a date aperture at 3 o’clock, delivering classic symmetry and clarity. The dial is protected by a flat mineral crystal.

Powered by a precise Omega quartz chronometer movement, the watch offers dependable accuracy with minimal maintenance. It is completed by the iconic integrated stainless steel “half-bar” bracelet with sliding clasp, maintaining the unmistakable Manhattan profile.

Presented in mint age, only been worn a few times in its life. Supplied with an SWC box and covered by our 12-month warranty from the date of purchase.

A refined and distinctive 1990s Constellation, capturing the confident design language that defines this enduring collection

26/02/2026

We are proud to present this Rolex Datejust 36, reference 16233, offered for sale in like new condition.

First introduced in 1945, the Datejust is Rolex’s longest-running and most recognisable collection. Celebrated as the world’s first self-winding chronometer wristwatch to feature an instantaneous date display at 3 o’clock, the Datejust set a new standard for everyday luxury. Its combination of timeless design, technical reliability and the waterproof Oyster case has made it one of the most versatile and enduring watches ever produced.

This example, reference 16233, was produced during the model’s classic two-tone era and is set in a 36mm stainless steel Oyster case paired with an 18ct yellow gold fluted bezel. The dial is a white finish, distinguished by Roman numeral hour markers accented with diamond-set indexes, complemented by matching yellow gold hands. The date aperture at 3 o’clock is magnified by Rolex’s signature Cyclops lens, with the dial protected by a scratch-resistant sapphire crystal.

Powering the watch is the Rolex calibre 3135 automatic chronometer movement, widely regarded for its robustness, precision and longevity. Water resistance to 100 metres (10 atm) is ensured by the screw-down crown, while the watch is completed by the iconic Rolesor Jubilee bracelet in stainless steel and 18ct yellow gold, secured with a folding clasp for comfort and security.

Originally purchased circa 1993, this Datejust is presented in like new condition and supplied with its original inner and outer boxes, blank punched warranty paper, two green Rolex leather card holders, Datejust booklets, and calendar card.

A beautifully balanced and highly desirable configuration, this has only been tried on a few times in its life, the bezel is sharp and there is absolutely no wear in the jubilee bracelet, it is as if it was a new watch.

23/02/2026

We are proud to present this bold and contemporary Hublot Big Bang Unico, reference 411.NM.1170.RX, offered in fine condition.

Introduced in 2013, the Big Bang Unico marked a major milestone for Hublot with the launch of its in-house UNICO chronograph movement. The name “Unico” reflects the brand’s commitment to vertical integration, combining innovative design with cutting-edge engineering - including expertise inherited from the former BNB Concepts manufacture. The result is a highly technical flyback chronograph housed within one of the most recognisable case designs in modern watchmaking.

This example features a commanding 45mm titanium case, paired with an anodized black aluminium lower bezel secured by six signature H-shaped titanium screws. The black skeleton dial reveals the mechanical complexity beneath, displaying two chronograph sub-dials along with rhodium-plated hands and hour markers coated in luminescent material for enhanced legibility. Both the dial and the open caseback are protected by sapphire crystal.

At its heart is the HUB1242 UNICO manufacture self-winding flyback chronograph movement, complete with column wheel architecture and an impressive 72-hour power reserve. Water resistance is rated to 100 metres, ensuring everyday versatility despite its high-performance focus.

The watch is presented on a black structured rubber strap with deployment clasp, maintaining the industrial-sport aesthetic that defines the Big Bang collection.

Originally purchased in August 2015, this example remains in fine condition and was serviced by in November 2017 (service invoice included). It is supplied with its inner and outer boxes (noting some deterioration to the interior of the inner box), warranty card, USB card reader, and service invoice.

A technically advanced and visually striking chronograph that embodies Hublot’s philosophy of “Art of Fusion.”

20/02/2026

We proudly presents this striking Oris Artix GT Day-Date.

Confident and contemporary with clear motorsport inspiration, the GT blends performance styling with everyday practicality. Its bold black delivers excellent legibility, featuring an oversized day and date display, luminous baton hour markers and a red-accented central seconds hand that adds a subtle sporting touch.

Housed in a polished stainless steel case with a smooth black bezel, the watch is equipped with a large engine-turned steel crown for easy adjustment. The exhibition caseback reveals the automatic movement within, combining mechanical appeal with robust everyday wearability. It is fitted on a black Oris rubber strap with deployment clasp, offering both comfort and durability.

Originally purchased in April 2017 through a recognised high street jeweller in West Sussex, UK, this example is presented as a complete set, supplied with its original Oris inner and outer boxes, instruction booklet, warranty card.

A versatile and sporty timepiece from , combining bold design with dependable Swiss engineering.

19/02/2026

We are proud to present this elegant and highly recognisable Cartier Santos 100 for sale in mint condition.

Originally conceived in 1904 for pioneering aviator Alberto Santos-Dumont, the Santos holds a unique place in horological history as one of the world’s first purpose-built wristwatches. Its bold square case, visible screws, and emphasis on legibility marked a radical departure from traditional pocket-watch design and established a design language that remains instantly recognisable more than a century later.

This example, reference 2656, belongs to the Santos 100 collection and is distinguished by its refined blend of stainless steel and yellow gold. The robust case is framed by a polished 18ct yellow gold bezel, secured with the signature exposed screws that define the Santos aesthetic. The silver opaline dial features bold black Roman numeral hour markers, a railway minute track, and classic blued steel sword hands, delivering clarity and timeless elegance in equal measure.

Protected by a sapphire crystal, the watch is powered by a reliable automatic mechanical movement, housed within a solid caseback that reinforces the Santos 100’s reputation for durability. Completing the look is a rich brown alligator leather strap, fitted with a Cartier deployment clasp for comfort and security.

Originally purchased in March 2005, this Santos 100 remains in excellent mint condition and is supplied with its original box, red booklet holder, Cartier certificate booklet, and instruction booklet.

A confident, architectural timepiece that perfectly balances luxury, heritage, and everyday wearability, the 100 continues to stand as one of Cartier’s most iconic modern designs.

Address

London

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+442089944567

Website

http://www.watches.co.uk/

Alerts

Be the first to know and let us send you an email when Swiss Watch Company posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed jewellery/watch store in London?