IJ AVENUE

IJ AVENUE Chicness delivered to your home! Everyday/Bridal
Jewellery designed for every AVENUE in your life!

There is nothing quite like the magic of getting ready for New Year’s Eve.🎉In these photos, we can see Elaine and Dean p...
31/12/2025

There is nothing quite like the magic of getting ready for New Year’s Eve.🎉
In these photos, we can see Elaine and Dean preparing for the celebration, reminding us that the best memories often start even before you leave the house.

Elaine wearing our Heart Shell Pearl Earrings, Double Pearl Bracelet and Pearly Necklace.

How are your preparations going?
Are you already dressed up or still choosing your accessories? Let us know in the comments if you are going for a bold look or something simple tonight!

To our wonderful IJ AVENUE community🤍
To our loyal customers and everyone who has supported our brand this year: Thank you!!
You are the reason we do what we do, and we are so grateful to be part of your style and your stories.

We wish you a spectacular New Year filled with love, success, and plenty of reasons to shine.
Happy New Year!

Shop our jewellery here:
https://ijavenue.etsy.com

Jewellery
Photos
MUA

Our Holiday pick 🎁🌲Flower Dangle Pearl Earrings perfect for end- of- year season✨️Shop now in our online shop🎁Earrings a...
12/12/2025

Our Holiday pick 🎁🌲
Flower Dangle Pearl Earrings perfect for end- of- year season✨️
Shop now in our online shop🎁
Earrings as seen on the Oscars Red Carpet in California.

Sale!! now 20% off everything🎁

Photo
Model
Venue
Jewellery
Hair/Make-up/Concept/Planner

Shop Earrings:
https://ijavenue.etsy.com/listing/1684344044


27/11/2025

Our Black Friday SALE is now live!
Get jewellery pieces before they are gone forever🎁
Find your perfect jewellery Gifts 🎁🌲

Shop here:
https://ijavenue.etsy.com

Our jewellery available now in beautiful shop!🌸45 Fashion Street, E1 6PX London*The shop only offers selected jewellery...
21/11/2025

Our jewellery available now in beautiful shop!🌸
45 Fashion Street, E1 6PX London

*The shop only offers selected jewellery pieces, not the entire IJAVENUE collection.

31/10/2025

From London's Autumn to Ghana's Golden Sun.

This is our second photoshoot, invited and led by the incredibly talented MUA,. She brought this project to life while visiting her family in Ghana, Africa, taking the time to build a dream team of gifted creatives: a Ghanaian photographer , stunning local models , Barbara’s artistry, and our IJ AVENUE jewellery. Barbara also collaborated with a bridal boutique in London to curate the perfect styling.

It’s incredible that our jewellery journeyed all the way from London to Ghana, thousands of kilometres away, to become part of this vision.

With the autumn weather in London, a few sun-kissed videos from the shoot are just what we need!

We hope this shoot will inspire our clients and our future brides.
Watch till the end and tell us which bridal look stole your heart!

Dress Designer

Introducing a Green-Blue Pearls Glasses Chain. We added in our shop Glasses Chain that you love with new colors and one-...
24/09/2025

Introducing a Green-Blue Pearls Glasses Chain.
We added in our shop Glasses Chain that you love with new colors and one-of-a-kind freshwater pearls.
This is now our chic fall formula.

Shop here:
https://ijavenue.etsy.com/listing/4373148892


Inspired by your favourites.We're launching new styles of our Pearl Glasses Chains soon.Elegance, one-of-a-kind pearls, ...
20/09/2025

Inspired by your favourites.
We're launching new styles of our Pearl Glasses Chains soon.

Elegance, one-of-a-kind pearls, handmade with love in London.

Launching 24.09.2025.
This is a limited drop, so don't miss out!


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1C Portland Place
London
W1B 1JA

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IJ AVENUE

Jewellery made for a modern woman✨ a woman who lives with passion ✨ our jewellery emphasize her power and independence ✨and she knows that she is an empowered woman✨

We believe that living with passion is the key to woman power. We create jewellery which emphasizes feminine power and independence.

We using our shop as a platform to GIVE BACK to charities that help women in an impactful way. At IJ AVENUE , we BELIEVE that every woman has possibility of making a positive impact on the world around us.

Empowered women, empower women.