Insider Trends

Insider Trends Insider Trends helps the world's biggest retail brands spot what's coming next. We provide inspiratio To find out more, please go to www.insider-trends.com.

Our client list includes Nike, Sky, Metro AG, Marks and Spencer, Chanel, Unilever, Absolut Vodka, Clarks, Philips, BNP Paribas and Lego. Our services fall under three pillars:

- Trendspotting and retail futures - eg sharing global best practice and inspiration, helping clients develop their 2025 strategies

- New initiative and concept development - eg helping clients define the strategy for thei

r flagship and concept stores, identifying which systems to use in stores and which initiatives to test

- Retail ecosystem optimization - eg helping clients get more from their omnichannel investment, identifying quick win upgrades, developing best-in-class omnichannel programs.

The plant-packed in Vienna is a really delightful plantseller, gift shop and cafe.Such a great space to hold a meeting ...
20/05/2026

The plant-packed in Vienna is a really delightful plantseller, gift shop and cafe.

Such a great space to hold a meeting or event, and brings a very different energy to central Vienna - an area dominated by heritage architecture and precise luxury retail.

Also, in a very good way, reminds me of the Kith Women cafe in New York - itself a collaboration with a local plant shop.

In short, fill your space with plants and people will leave happy.

Managed to pack in some store research on a recent project in Vienna - and there’s no city I’ve seen where heritage is m...
11/05/2026

Managed to pack in some store research on a recent project in Vienna - and there’s no city I’ve seen where heritage is more fiercely preserved.

From independents through to international giants like and , you’ve no choice but to work with the history.

And I’m biased, but strongly believe it makes for a much richer experience.

Always impressed with the inventiveness of VM and displays - so the quality of the “Frutteria” concept at is no surpr...
16/04/2026

Always impressed with the inventiveness of VM and displays - so the quality of the “Frutteria” concept at is no surprise.

Lots of great small details that tend to make all the difference with the these sorts of activations.

Immaculately designed and merchandised .prague by our friends at Thought put into every nook and cranny.This was actual...
07/04/2026

Immaculately designed and merchandised .prague by our friends at

Thought put into every nook and cranny.

This was actually finished a few years ago, but it looks remarkably fresh today.

In Prague doing a presentation at a university, and managed to capture a few snapshots of this remarkable city.
26/03/2026

In Prague doing a presentation at a university, and managed to capture a few snapshots of this remarkable city.

Another week full of keynotes, the last of which was in Trondheim.Which led me to the really wonderful local brand , who...
13/03/2026

Another week full of keynotes, the last of which was in Trondheim.

Which led me to the really wonderful local brand , who do a great mix of their own clothes and a curated selection of others - with a good amount of quality second-hand thrown in too.

Beautifully authentic store with the repair services proudly at the front. Also loved the way second-hand was blended with new clothing - an approach used a lot on the Nordics but rarely anywhere else.

Very cool but totally warm and accessible too - just the right balance.

Another great in Gothenburg in the books.Also managed to squeeze in a store tour, including a last minute visit to the ...
09/03/2026

Another great in Gothenburg in the books.

Also managed to squeeze in a store tour, including a last minute visit to the amazing to meet legendary music photographer .

Plus inevitable stops at equally legendary and among others.

Cannot recommend Gothenburg enough if you’re into quiet luxury, second-hand fashion, interiors and food.

I’m a total sucker for history and heritage, so just love the x pop-up on Pont Street, London.And especially love the ...
26/02/2026

I’m a total sucker for history and heritage, so just love the x pop-up on Pont Street, London.

And especially love the archive - a collection of some of the oldest Boots products available.

Brands that have history ought to have fun with it - especially given how powerful nostalgia is in modern culture.

I’d hope Boots can do more of this at scale, too - much like M&S have done with St. Michael.

Recent store tours in New York, captured by the wonderful (and Brooklyn-based) .He’s a lovely man and we highly recommen...
09/02/2026

Recent store tours in New York, captured by the wonderful (and Brooklyn-based) .

He’s a lovely man and we highly recommend him.

Loved the flagship in New York.The fragrance industry is so boring and stuffy, incapable of taking itself less seriousl...
06/02/2026

Loved the flagship in New York.

The fragrance industry is so boring and stuffy, incapable of taking itself less seriously.

So it was so refreshing to see a fragrance brand having fun, being silly and playful, and trying to engage a customer group who have traditionally been alienated by the legacy brands.

Presenting at the wonderful at Olympia, London last week.Surely one of the coolest backdrops I’ve ever had.
22/01/2026

Presenting at the wonderful at Olympia, London last week.

Surely one of the coolest backdrops I’ve ever had.

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