GoldDust by Kate Baxter

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GoldDust by Kate Baxter

The business of jewellery, made simple.

Helping jewellery designers build beautiful, strong, profitable brands through strategy, design, and marketing
By Kate Baxter, founder of The GoldDust Collective.

22/10/2026

📣 I’m so excited to reveal our Guest Speaker for the November GoldDust Masterclass💥

Laura Strand, former Head of Design at Jessica McCormack will be joining GoldDust members on November 5th to share her experience of building iconic fine jewellery brands💥

Laura is bringing her exceptional experience at JmC, Dinny Hall, Theo Fennell and more, to uncover how independent designers can build their own signature style, revealing what it takes to grow a distinctive brand, create your own design handwriting and how to translate that successfully across your bespoke work.

DM me for more information or join via the link in bio 💍

19/10/2026

This month inside GoldDust Collective we’re revising and refining our Bespoke commission systems 🔨

Having a system to manage all the bespoke, remodelling and repair jobs makes EVERYTHING so much easier, and stops us getting overwhelmed with costs, timelines and emails saved all over the place.

I know systems aren’t very ‘arty’ or creative BUT I truly believe that they allow us creative people to function better - with a clearer mind we can design stronger work, and feel more in control of our time. And no 3am panics worrying that you’ve made a mistake or forgotten something!

If you’d like to learn how to streamline and improve your bespoke job process as an independent jewellery designer, join us this Wednesday, live on Zoom

📌 Managing Bespoke: From Enquiry to Delivery
📆 Wednesday 21 October
🕰️ 12-1pm UK
💻 Live on Zoom

Join GoldDust Collective now to join this Masterclass, from just £35 ✨

30/09/2026

You’re going to be talked about behind your back so make it clear and make it good 💥

27/09/2026

My Goldsmiths' Fair - fine jewellery & contemporary silver highlights for Week One, even though the private view was so busy I couldn’t get close to Castro Smith and many others I’d come to see…but here’s the rest ✨ What talent we have here in the UK 🙌

23/09/2026

TODAY! 🙌

I’m joined by the brilliant Rosie Lillis Communications for an honest, in depth conversation on PR for Independent Jewellery Brands.

If you’ve ever wondered what kind of pitches work best for editors and journalists, why your emails aren’t getting answered, or just how you can get your work on the neck/ears/fingers of a celeb, this one is for you 💥

Today, 12-1pm, inside the Collective - I’ll see you there!

10/09/2026

Another day, another time-saving, stress reducing, more-organised feeling resource for GoldDust Collective 💥

Members can now subscribe to a calendar so all the biggest jewellery trade shows and exhibitions are automatically uploaded in their diary, as well as search a live version and organise by month and location.

Click on the link in my stories (and see highlights) for a *limited time* link to the Notion calendar version - all the dates, of all the best jewellery tradeshows, exhibitions and fairs, all in one place ✔️

Because spending less time on *this* kind of thing, means you can spend more time on all the other stuff…

07/09/2026

I recently spoke to a jeweller who has ditched instagram completely when promoting her jewellery business. No posting, no stressing about the algorithm etc, and instead she now just spends a set amount of money on Google ads. Interesting.

Whilst I do firmly believe that you have to nurture all the potential customer facing avenues of your business to grow overall, I think that a good old-fashioned Google ad has been underestimated, which is why I’m bringing you a 2-part Workshop on How to get your Jewellery Seen on Google.

This week we’re back with Google Ads expert Nicole Doughton, who will take us step-by-step through the process of setting up an optimised campaign with a realistic budget for an independent jewellery designer 💎

We’re even using one of our GoldDust members as a guinea pig, so you can watch exactly how to set up a campaign in real time 🧑‍💻

Join us this Wednesday, there’s still time to sign up using the link in my bio above

27/08/2026

Jewellery Brand Business School Mini Series Part 2:

💍 What makes a jewellery brand authentic? Here’s a Case Study to help me explain…

The enduring success of fine jewellery brand Cece Jewellery lies not only with it’s brilliant product, but also with the feeling it manages to convey to us, the customers, through the ‘brand world’ it has created.

This is thanks to it’s founder, Cece herself, who lives and breathes the exact same values and tenets she builds her content, designs, marketing and entire brand aura on.

Cece is clearly everything that her brand represents, and it comes across so clearly and authentically that she attracts a legion of customers who feel and see the world in the same way that she does.

10/10 no notes ✔️

Follow for more jewellery business advice, and part 3 of my Jewellery Brand Business School Mini Series ✨

Address

London

Website

http://www.katebaxterstudio.com/

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