04/12/2025
Exciting news from the watch industry this week. ⏱️✨
Rolex has confirmed it is investing around CHF 100 million per year — approximately £94–95 million — into advanced watchmaking technology, while making it clear that AI will not replace the human touch behind their craftsmanship.
It’s a powerful reminder that even as industries embrace automation, true excellence is still rooted in people, skill, and tradition. Innovation can enhance progress, but heritage and human expertise remain at the heart of long-lasting quality.
A compelling message for any sector balancing technology with craftsmanship.
