77 Diamonds

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77 Diamonds 💎 Europe’s Leading Bespoke Jeweller
🌍 14 Showrooms Worldwide
💍 Natural & Lab-Grown Diamonds + Gemstones
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A luxury jeweller specialising in engagement rings and diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, 77 Diamonds deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taking design inspiration from a variety of genres from modern through to classic and vintage. With headquarters and a beautiful showroom in London's Mayfair, 77 Diamonds' passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.

22/09/2026

From the ring that started it all to the one he’ll wear forever 🤍

Because the most meaningful pieces become part of the moments you never forget 💍

20/09/2026

Be brutally honest… 🫣

Proof that signet rings can sparkle too💚A bespoke 1.20ct emerald signet, finished with baguette side stones and set in 1...
18/09/2026

Proof that signet rings can sparkle too💚

A bespoke 1.20ct emerald signet, finished with baguette side stones and set in 18k yellow gold.

16/09/2026

They last longer too 💎

14/09/2026

Once you’ve seen a 3ct radiant, it’s hard to unsee it💎

14/09/2026

We fear we overdelivered🔥

13/09/2026

There’s a reason we keep coming back to the solitaire 👀

From choosing the ring he proposed with, to finding the one he’ll wear forever 💍Marco Ferri joined us in Milan to choose...
12/09/2026

From choosing the ring he proposed with, to finding the one he’ll wear forever 💍

Marco Ferri joined us in Milan to choose his wedding band, giving his own ring the same thought and attention he gave hers.

The next chapter, chosen together with 77 Diamonds 🤍

10/09/2026

No clasp, no fuss. Just diamonds. 💎

The Noa stretch bracelet slips effortlessly onto your wrist, giving the classic tennis bracelet a whole new feel.

Wear it solo or stack it up. ✨

https://bit.ly/4gK6ZuJ

Which carat weight looks just right? 💎👇0.54ct → 2.29ct
09/09/2026

Which carat weight looks just right? 💎👇
0.54ct → 2.29ct

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Opening Hours

Monday 10:00 - 19:30
Tuesday 10:00 - 19:30
Wednesday 10:00 - 19:30
Thursday 10:00 - 19:30
Friday 10:00 - 18:30
Saturday 10:00 - 17:00

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