77 Diamonds

77 Diamonds 💎 Europe’s Leading Bespoke Jeweller
🌍 14 Showrooms Worldwide
💍 Natural & Lab-Grown Diamonds + Gemstones
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A luxury jeweller specialising in engagement rings and diamond jewellery with a simple aim: To bring simplicity, clarity, choice and value to the jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, 77 Diamonds deliver delicately crafted, high quality engagement, eternity and cocktail rings as well as earrings, bracelets and necklaces - taki

ng design inspiration from a variety of genres from modern through to classic and vintage. With headquarters and a beautiful showroom in London's Mayfair, 77 Diamonds' passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.

17/06/2026

Now that's how you serve jewellery 🍽️💍

16/06/2026

Is another push gift on the way?! 🤰🏼💍

Which one would you say yes to?💍
14/06/2026

Which one would you say yes to?💍

13/06/2026

Every proposal has a story 💍✨

The nervous excitement, the unexpected details, the happy tears, the moment everything changed.

We'd love to hear yours.

Share your proposal story with us in the comments or send us a message and we may feature your love story on our page 🤍

12/06/2026

Choosing the centre diamond stone just feels more special 💍✨

08/06/2026

Respectfully, she's going to stare at it for the next 6-12 business months 💍✨

Which one are you choosing?💍✨
07/06/2026

Which one are you choosing?💍✨

06/06/2026

He did well! 👏👏👏

03/06/2026

Same carat weight - different looks ✨ 💍📏

01/06/2026

Yellow brilliance, made bespoke 💛✨

A one-of-a-kind High Jewellery set featuring rare Fancy Intense Yellow pear-cut diamonds.

From the statement cocktail ring to the perfectly matched earrings and necklace, each diamond has been carefully selected for its exceptional colour and brilliance.

💎 Cocktail Ring — 3.78ct Fancy Intense Yellow Pear Diamond
💎 Necklace — 2.16ct Fancy Yellow Pear Diamond
💎 Earrings — Matching 2.10ct & 2.15ct Fancy Intense Yellow Pear Diamonds

Bold, radiant and beautifully crafted, this is more than jewellery. It's wearable art.

Interested in this piece or dreaming up something similar? Enquire via the link below to speak with our jewellery specialists ✨

https://bit.ly/3ELpIWj

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Opening Hours

Monday 10:00 - 19:30
Tuesday 10:00 - 19:30
Wednesday 10:00 - 19:30
Thursday 10:00 - 19:30
Friday 10:00 - 18:30
Saturday 10:00 - 17:00

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