Daedalus Design

29/07/2016

This is a piece that I recorded for a friend running a dyslexia awareness course, though that it might be useful for some people to watch:

https://www.youtube.com/watch?v=6kTu0dsQ0wU

My Dyslexia

12/11/2014

I am currently developing some furniture to display £900 pairs of jeans in Chelsea. No samples unfortunatelly!

22/08/2014

Hypothesis:

It is rare to meet a retail designer with more than 10-15 years experience as we tend to drift into managerial roles (whether these are project management, account management or team leadership).
My hypothesis is that this is a bad thing for the individuals as well as the industry: Bad for the industry as the most experienced people leave design to perform roles that they are not necessarily as suited to and design and technical skills rarely have a chance to reach truly veteran levels. Bad for the individuals as they are leaving a career that they worked extremely hard to enter and likely stop using the creative and technical skills that led them to choosing this career in the first place.
This is distinct from architecture and engineering, which are structured very differently. In architecture the senior partners are still practicing architects who provide direction and creative and technical input into projects. In engineering firms there are usually parallel managerial and technical paths where engineers have opportunity to develop their technical skills throughout their careers.

My questions:
· Does the initial statement match your experience within the industry?
· If so, do you feel that this is a good thing for the individuals?
· How do you feel about the path that your career has taken – would you prefer to be doing something else now?
· What effects do you think this has on our industry?
· Why do you think this drift happens?
· Do you feel that there are alternate models that we could use that would serve the individuals and industry better?
· Do you know any organisations that are structured differently that I could approach?

Thoughts please!

12/06/2014

Cheat sheet for all you graphic designers who get confused by scale (which seems to be all of you):

1:1 = 100%
1:2 = 50%
2:5 = 40%
1:3 = 33.3333333333333%, (though we shouldn't be using this)
1:5 = 20%
1:10 = 10%
1:20 = 5%
1:25 = 4%
1:50 = 2%
1:100 = 1%

If you get any thing in a different scale then the designer is being naughty.

20/09/2013

A week into my latest contract and things seem to be going well. The work is interesting, the people pleasant and the expectations are realistic. If only that we're always the case!

11/09/2013

This morning I accepted a contract from a new client for a substantial amount of work, I'm excited about getting stuck in to a big project, even though they have not told me who their client is yet!

06/09/2013

Looks like I will be helping build a massive paper airplane today!

24/07/2013

I'm starting to realise that working for a number of clients on a freelance basis is rather like being a fireman- all quiet for a bit then work like a lunatic for a while. The analogy falls down when you realise that firemen get in trouble for generating work

04/07/2013

Things are really starting to get busy; book early to avoid disappointment!

10/06/2013

The marketing push to get contact people that may need my help is starting to generate work. Hopefully I will be rushed off my feet soon!

23/05/2013

www.DaedalusDesign.org is now live, take a look and get in touch if there is anything I could help you with.

Daedalus Design has 8 years experience helping brands transform their retail space through creative design and pragmatic development.

10/05/2013

From flat calm to maelstrom in the blink of an eye; 27 hours work since yesterday morning! I'm delighted to have a brand new happy client.