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Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.

Prada Ambassador Nicholas Hoult wears in a recent issue of ICON America. The editorial was photographed by Craig McDea...
24/10/2026

Prada Ambassador Nicholas Hoult wears in a recent issue of ICON America. The editorial was photographed by Craig McDean and styled by Tony Irvine.

24/10/2026

Nylon Noir: Prada’s iconic nylon fabric, experienced through another sense.

23/10/2026

Prada Re-Cashmere extends the principles of circularity to natural fibers, translating a commitment to lower-impact responsible material sourcing into cashmere and wool.
Discover Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

Handmade stop-motion by Dario Imbrogno.

At Mi Shang Prada Rong Zhai, Italian and Chinese culinary traditions find a common language. Chef Riccardo La Perna draw...
22/10/2026

At Mi Shang Prada Rong Zhai, Italian and Chinese culinary traditions find a common language.
Chef Riccardo La Perna draws on Italian ingredients and Chinese influences to create a menu that plays with memory and innovation. From savory dishes to desserts and cocktails, each creation offers a different perspective on this cultural exchange.
Discover more: https://tinyurl.com/yp6kh2zd

A classic, constantly reconsidered. Since the 1980s, Prada Signature Loafers have evolved through unexpected material co...
21/10/2026

A classic, constantly reconsidered.
Since the 1980s, Prada Signature Loafers have evolved through unexpected material combinations, distinctive hardware and new sole proportions. Each interpretation offers a different perspective while preserving the design's enduring identity.
Discover more: https://tinyurl.com/4dvup4fc

Prada Ambassadors Hunter Schafer and Maya Hawke, together with Amanda Seyfried, Zoey Deutch, Dwyane Wade, Gemma Chan, an...
20/10/2026

Prada Ambassadors Hunter Schafer and Maya Hawke, together with Amanda Seyfried, Zoey Deutch, Dwyane Wade, Gemma Chan, and Rosalind Eleazar wore while attending the 6th annual Academy Museum Gala in Los Angeles.

wore a black velvet column gown inspired by the Spring/Summer 2027 collection, featuring a bow detail and slit with white georgette panel accent.

wore black silk organza column gown, embellished with an all-over crystal embroidery and cascading fringe of dangling transparent sequins, paired with white gold snake pave and diamond rings.

wore a black silk gabardine dress with blue silk gazar pleated inserts.

wore a long-sleeved cady and tulle dress embellished with yellow and grey sequin embroidery in a floral pattern.

wore a navy gabardine suit.

wore a pink silk gabardine dress with a front cut-out detail and a draped knot.

wore a black strapless silk gabardine dress featuring symmetrical tufted sections on the skirt and geometric embroidery with black satin bow.

Prada Ambassador Scarlett Johansson, Lily James, Cynthia Erivo, Ruaridh Mollica, Daniel Kaluuya, Ava DuVernay, Sophie Ok...
19/10/2026

Prada Ambassador Scarlett Johansson, Lily James, Cynthia Erivo, Ruaridh Mollica, Daniel Kaluuya, Ava DuVernay, Sophie Okonedo, Martin McDonagh, and Guy Pearce wore while attending the 70th BFI London Film Festival.

wore a red silk georgette bias-cut dress with ruched bra detail, while attending the "Paper Tiger" Gala Screening.

wore a pressed white velvet sheath dress featuring draped scarf sleeves, while attending the “The Liberation” premiere.

wore a canary yellow silk satin bias-cut dress, featuring black geometric grosgrain bows on the neckline, while attending the “Prima Facie” premiere.

wore a dark teal mohair jacket, sage poplin shirt, bottle green mohair pants with black leather shoes and Prada Eyewear, while attending the "Vision Quest” premiere.

wore an air force blue mohair suit, iron stretch cotton shirt, with black leather shoes, while attending the “Misty Green” premiere.

wore a blue gabardine and satin dress with pumps, while attending the “14th" premiere.

wore a yellow silk crepe satin bias-cut slip dress with a draped foulard neckline, while attending the “Clarissa“ premiere.

wore a black gabardine suit, talco poplin shirt with black brushed leather Chelsea boots, while attending the “Wild Horse Nine” premiere.

wore a black wool mohair tuxedo and white cotton t-shirt with black polished leather lace ups, while attending the "Ink" premiere.

Prada Ambassador Kentaro Sakaguchi attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka. ...
18/10/2026

Prada Ambassador Kentaro Sakaguchi attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka.

Prada Ambassador Sana attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka.
17/10/2026

Prada Ambassador Sana attends the opening of the renovated Prada boutique at Shinsaibashi-Suji in Osaka.

Selena Gomez, Prada Ambassador Hunter Schafer, Esmé Creed-Miles with Daisy Edgar-Jones, Uma Thurman, Lashana Lynch, and ...
16/10/2026

Selena Gomez, Prada Ambassador Hunter Schafer, Esmé Creed-Miles with Daisy Edgar-Jones, Uma Thurman, Lashana Lynch, and Sienna Miller in .

wore a red double-satin dress with a draped silk-faille peplum, fully embellished with an abstract embroidery design and red satin pumps, while attending the Fourth Annual Rare Impact Fund Benefit in Los Angeles.

wore a look from the Prada Donna Spring Summer 2027 collection, while attending the New York Comic Con.

and wore looks from the Prada Donna Spring Summer 2027 collection, while attending the FocusFest 2026 in Los Angeles.

wore a pleated embellished skirt and coat, paired with a black silk shirt and black satin slingbacks, while attending the "Dexter: Resurrection" premiere in New York City.

wore a brown Re-Nylon blouson jacket, astro poplin shirt, navy mohair trousers with burgundy suede slingback pumps, while attending the “Children of Blood and Bone” photocall at the New York Comic Con.

wore a black devoré georgette dress with black sandals, while attending the “Women of the Year” 2026 Awards in London.

16/10/2026

Diego Poncelet reaches an unprecedented speed of 151.83 km/h, completing the Skateboard Speed World Record project supported by Prada Linea Rossa and Red Bull.
A new benchmark for the sport.
Discover more: https://tinyurl.com/55eebke4

Prada Linea Rossa and Red Bull support two-time downhill world champion Diego Poncelet as he becomes the fastest skatebo...
15/10/2026

Prada Linea Rossa and Red Bull support two-time downhill world champion Diego Poncelet as he becomes the fastest skateboarder in history, reaching a record-breaking 151.83 km/h on a closed road in Québec, Canada.
A historic milestone redefining the boundaries of the sport.
Discover more: https://tinyurl.com/55eebke4

14/10/2026

Re-Cashmere and Re-Wool mark a natural evolution of the roadmap the Prada Group defined in 2023 for the transition of its principal raw materials toward lower-impact solutions.
Discover the story of Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

Prada Eyewear explores the balance between minimalist design and contemporary attitude, bringing a lighter sensibility t...
13/10/2026

Prada Eyewear explores the balance between minimalist design and contemporary attitude, bringing a lighter sensibility to classic styles.
Discover more: https://tinyurl.com/4dcmta9p

Prada Essence: chromatic duality through a selection of ready-to-wear and accessories. The new Prada Essence pop-up arri...
10/10/2026

Prada Essence: chromatic duality through a selection of ready-to-wear and accessories.
The new Prada Essence pop-up arrives at Hangzhou MixC, focusing on black and white opposites, which coexist within a single visual identity. Sleek silhouettes and design signatures bring to life a series of Prada styles that first gained recognition in the Nineties.
Discover more: https://tinyurl.com/28z4rjxs

Céline Dion in in Paris.
09/10/2026

Céline Dion in in Paris.

The Prada Fall/Winter 2026 collection revolves around the notion of layering - an exploration of garments altered throug...
09/10/2026

The Prada Fall/Winter 2026 collection revolves around the notion of layering - an exploration of garments altered through use and transformed by time.
Within this context, devoré is employed as a mode of revelation rather than embellishment, uncovering traces, stratified identities, and the residual memories embedded within cloth.
Discover more: https://tinyurl.com/588849w3

08/10/2026

Made in Prada. Hidden Depths.
For Prada Fall/Winter 2026 Look #10, material erosion is intended as an act of revelation. Imperfection, memory and transformation become signifiers of authenticity, in a unique expression of Prada’s craftsmanship.
Discover more: https://tinyurl.com/588849w3

Prada backpack.Minimalist, functional and innovative, the Prada backpack distils the essential codes of Prada’s DNA into...
07/10/2026

Prada backpack.
Minimalist, functional and innovative, the Prada backpack distils the essential codes of Prada’s DNA into a timeless design.
Discover more: https://tinyurl.com/bp6hv9ms

Behind the scenes of the Prada Fall/Winter 2026 campaign, Prada Ambassadors Troye Sivan, Kelvin Harrison Jr. and Chen Ha...
06/10/2026

Behind the scenes of the Prada Fall/Winter 2026 campaign, Prada Ambassadors Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu shift between being captured and capturing one another.
Discover more: https://tinyurl.com/tmh8u9hy

Behind the scenes of the Prada Fall/Winter 2026 campaign, the lens passes between Prada Ambassadors Chen Haoyu, Hunter S...
05/10/2026

Behind the scenes of the Prada Fall/Winter 2026 campaign, the lens passes between Prada Ambassadors Chen Haoyu, Hunter Schafer, and Kelvin Harrison Jr.
Discover more: https://tinyurl.com/ycydvxzj

05/10/2026

Simple stories. Realism as an antidote to complexity. Behind the scenes, Prada Ambassadors Chen Haoyu, Troye Sivan, Kelvin Harrison Jr., and Hunter Schafer photograph one another.
Discover more: https://tinyurl.com/ycydvxzj

04/10/2026

Prada Re-Cashmere and Re-Wool projects are united by a single conviction: that circularity and quality are not opposing forces, but complementary ones.
Re-Cashmere begins with cashmere of exceptional quality: the fine residues of the spinning process together with cashmere offcuts collected, also from Prada Group’s own Torgiano facility, where knitwear prototyping and select processing take place.
Re-Wool draws its material from wool and cashmere, defective fabrics and cutting-room remainders gathered across the different lines of the Prada Group.
Discover Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

Craftsmanship, measured in time.Re-Cashmere and Re-Wool are made entirely in Italy, in Tuscany and Umbria, where knitwea...
03/10/2026

Craftsmanship, measured in time.
Re-Cashmere and Re-Wool are made entirely in Italy, in Tuscany and Umbria, where knitwear craftmanship finds its truest expression. Each piece exists on its own terms, following the rhythm of the yarn rather than the calendar.
Explore Prada Re-Cashmere and Re-Wool: https://tinyurl.com/p8wsc29d

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