Para Ruk Brand

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Para Ruk Brand Our mission is to inspire women to celebrate daily life and feel special through unique accessories with couture touch and magic stories.

Rooted in Israeli and Jewish-Russian heritage, PARA RUK transforms personal memories, symbols and landscapes into contemporary accessories designed to speak beyond geography and identity. Brand values are:
- Small limited collections or even unique products presented in only one copy
- Meaning and history in each product - whether it's a scarf or a jewelry piece, each accessory has a story.
- Respect for tradition and handcraft work - Luneville embroidery, beaded brooches, all jewelry is assembled by hand, hand-finished scarf edges. Anna Shenderova - founder and designer of her brand. She draws inspiration from Russian fairy tales from her childhood, and her new life in Israel. This year marked a huge milestone for Para Ruk Israel - it was brought to New York Fashion Week!

18/10/2026

Готовимся к Хануке✨

Чтобы заказать свой набор - пиши на WhatsApp: 0524606695

✨Let’s start this beautiful gift 🎁 season with PARA RUK silk scarves
15/10/2026

✨Let’s start this beautiful gift 🎁 season with PARA RUK silk scarves

15/10/2026

Артишок и Горохи теперь и в формате декора для дома - интерьерных свечей💚

Добро пожаловать на сайт PARA-RUK.COM

Earrings in stock🤍Shop on PARA-RUK.COM
14/10/2026

Earrings in stock🤍

Shop on PARA-RUK.COM

Silk scarves that available for pre-order now:🌿Garnet bandana, 55*55 cm💚Twill Garnet, 85*5 cm🌿Gifts of the Promised Land...
04/10/2026

Silk scarves that available for pre-order now:

🌿Garnet bandana, 55*55 cm
💚Twill Garnet, 85*5 cm
🌿Gifts of the Promised Land bandana, 55*55 cm
💚Gifts of the Promised Land twill scarf, 85*5 cm

DM for order or visit PARA-RUK.COM

Небольшая предыстория: У меня есть традиция - несколько раз в году я выбираюсь прогуляться в Иерусалим. В каждую поездку...
29/09/2026

Небольшая предыстория: У меня есть традиция - несколько раз в году я выбираюсь прогуляться в Иерусалим. В каждую поездку я стараюсь посетить свои любимые места - где мне красиво, вдохновляюще, вкусно, медитативно. В них я наполняюсь столичным духом и создаю свои маленькие ритуалы с городом.

Так родился шелковый твил - The Little Jerusalem Story.

Мой путеводитель на шелке - куда сходить и что попробовать в любимом Городе.

А еще - этот Иерусалим вы можете повязать на шее или привезти в качестве сувенира из Израиля.🤍🌿

Пишите «Хочу» в комментариях и я свяжусь с вами 🙌

A little light for the colder days 🕯There’s something special about autumn and winter at home.A lit candle, a cup of you...
28/09/2026

A little light for the colder days 🕯
There’s something special about autumn and winter at home.

A lit candle, a cup of your favourite tea, a warm blanket, and a little more time to slow down and enjoy the small things.

This season, we’ve created a collection of candles inspired by the beloved Para Ruk scarf designs - bringing the stories, colours and symbols of our scarves into your home.

🍂 Pomegranate - inspired by Autumn on the Mediterranean Shore
🫛 Peas - inspired by Artichokes & Peas
🍩 Donut - inspired by The Little Jerusalem Story
🍇 Grapes
🌴 Date
🌿 Fig - inspired by Gifts of the Promised Land

The pre-order is now open.

And if you’re already thinking about gifts for your team, clients or partners, Para Ruk also accepting corporate orders from 15 pieces - perfect for Hanukkah and Christmas gifts, prepared in advance and with care.

✨ Choose your favourite candle or write to us about a corporate order.
We’ll be happy to share the details and help you plan your order.

Лимассол💜время встречаться и выбирать подарки себе и близким 🙌С 30.09 по 3.10 шелковые платки, шарфы и украшения от Para...
23/09/2026

Лимассол💜время встречаться и выбирать подарки себе и близким 🙌

С 30.09 по 3.10 шелковые платки, шарфы и украшения от Para Ruk будут представлены на pop-up израильского стилиста Вероники Соловьяновой в пространстве WeSpace (G Bar) в Лимассоле.

Часы работы: с 11:00 до 19:00

До встречи!🥰

The Little Jerusalem Story ✨I’m happy to share my new silk scarf, “The Little Jerusalem Story” - a personal love letter ...
15/09/2026

The Little Jerusalem Story ✨

I’m happy to share my new silk scarf, “The Little Jerusalem Story” - a personal love letter to Jerusalem.

I created this design as a little illustrated guide to the city, filled with places, flavors and moments that I personally love and return to every time I visit: the winding streets of the Old City, fresh pomegranate juice, the Austrian Hospice, cherry blossoms, the Jerusalem tram, Kadosh pastries, orchids, the National Library and the Tower of David.

These are more than just beautiful places to me , they have become my own little Jerusalem traditions.

I wanted to gather them all together on silk, so that a piece of this city could travel with you - around your neck, on your bag, or as a meaningful gift for someone you love.

Pre-order is now open.

If you’d like to bring a little piece of Jerusalem into your life, I’d be happy to share the details with you. ❤️

Address

Israel Tal St.
Tel Aviv

Opening Hours

09:00 - 19:00

Telephone

972524606695

Website

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