Trails Adventure

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Trails Adventure

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MTB / E-MTB Guided Tours | Experiences | Skills Lessons | Private Shuttle Tours | Finale Ligure 🇮🇹 Half Day / Full Day / Multi days tours

21/10/2026

The trails don’t maintain themselves. But plenty of businesses make money from them.

International brands gain visibility. Local businesses generate revenue. Visitors enjoy world-class riding.

Yet the cost of maintaining the infrastructure that makes it all possible often falls on the shoulders of a few.

The value is shared. The responsibility often isn’t.

And every commercial partnership sends a message about what—and who—really matters.

In Part III of The Economics of Outdoor Destinations, I explore the invisible costs behind outdoor partnerships, shared responsibility and why sustainability must go beyond marketing.

Because benefiting from a destination should also mean contributing to its future.

📖 Full article on Substack — link in story.

19/10/2026

The racing has just finished in Finale Ligure. The race for Enduro’s future is already underway.

With the 2026 Enduro World Championships behind us, Crankworx and Enduro United are stepping forward with two visions for 2027.

Both bring experience, ambition and an opportunity to shape what comes next.

But here’s the bigger question:

How do we build an international Enduro series that can truly thrive in the long term?

Because Enduro’s real value goes far beyond the race tape.

It’s in the trails we ride, the destinations we visit, the local businesses we support and the communities that keep the sport alive.

The opportunity now is to build an economic model that supports athletes, rewards organisers, reinvests in trails and shares the value Enduro creates.

A new World Tour is an opportunity. Building a stronger ecosystem should be the ambition.

I’ve explored what’s at stake in my latest Substack article:

Two Visions. One Future. Who Will Rebuild Enduro?

🔗 Read it through the link in story.

What do you think Enduro needs most for 2027?

18/10/2026

WHO IS RESPONSIBLE WHEN NOBODY IS RESPONSIBLE?

In Part I, we talked about taking responsibility for the trails we ride.

Part II asks a harder question: what happens when individual action isn’t enough?

A guide reports a hazard.
A resident raises a concern.
A trail builder identifies a problem.

Everyone knows. Everyone cares.

But who takes responsibility for getting it resolved?

Good intentions don’t automatically create accountability.

Real stewardship needs more than willing individuals. It needs clear roles, coordination and systems that turn concerns into action.

Part I was about building a culture of responsibility.

Part II is about building a system that makes responsibility work.

Because the future of our trails depends on both.

The Guiding Collective | From Trail Stewardship to Collective Accountability.

Article link in story!

17/10/2026

THE TRAILS DON’T LOOK AFTER THEMSELVES. 🌿

While the world celebrates the UCI Enduro World Championships in Finale Ligure, trail stewardship never stops.

No cameras. No podiums. Just people who care.

The Guiding Collective was born from a simple belief: professional guiding comes with responsibility.

Towards our trails, our communities and the landscapes we depend on.

Because stewardship isn’t just about maintaining trails. It’s about building a culture of shared responsibility.

The crowds will leave. The trails will remain. And so will our responsibility.

Small actions. Collective responsibility. Lasting impact.

📖 The Trails Don’t Look After Themselves — Part I

16/10/2026

FIVE KILOMETRES APART. ONE OUTDOOR DESTINATION. 🚵‍♂️

Two neighbouring towns. Different identities. One extraordinary outdoor destination.

Living in Pietra Ligure and guiding across the Finale Outdoor Region has made me look beyond the trails.

How is the value of outdoor tourism created, shared and sustained?

It’s not about competition or winners and losers. It’s about understanding what connects our communities and how we can build a stronger future together.

📖 My latest Substack essay explores exactly that.

The Economics of Outdoor Destinations — Part II

🔗 Full article — Link in story.

Ride Beyond the Map.

15/10/2026

BORN FOR THE ENDURO WORLD CHAMPIONSHIPS. 🍻💚
BUILT ON PASSION, FRIENDSHIP & A LITTLE BIT OF MADNESS….

What happens when a small MTB guiding business brings together an American suspension brand and a German craft brewery?

Something pretty damn special 💚💚💚

DVO Suspension × Frau Gruber Brewing × Trails Adventure.

Three brands. One shared passion.

A limited-edition, alcohol-free craft b**r created for the 2026 UCI Enduro World Championships in Finale Ligure. 🌍🏆

And the best part? We kept it a secret from DVO founder Bryson Martin until the cans arrived.

His reaction? PRICELESS! 😂💚

But this is about much more than b**r.

Trails Adventure has never been just about guiding people down mountains.

It’s about connecting people, sharing ideas and creating experiences that go beyond the trails.

No huge budgets. No corporate machinery.

Just a crazy idea, great people and the determination to make it happen.

Massive thanks to FrauGruber Brewing, Bryson Martin and John Bellino at dvosuspension!

SMALL IDEAS. BIG CONNECTIONS.
ZERO ALCOHOL. 100% STOKE. ⚡🍻

RIDE BEYOND THE MAP. 🤘

14/10/2026

💚💚💚 DVO SUSPENSION | INDUSTRY MEET & GREET 💚💚💚

🇬🇧 ENGLISH

The MTB industry is coming together in Finale Ligure!

During the UCI Enduro World Championships, join us for an informal afternoon with Bryson Martin, founder of DVO Suspension, John Pelino, Marketing Manager, and the DVO crew.

No presentations, no formalities. Just good conversations about bikes, suspension, the industry and the future of mountain biking and enduro.

📅 Friday 16 October | 16:00–20:00
📍 DVO Booth – Expo Village, Finale Ligure

Bike shops, mechanics, guides, riders, teams and industry friends — everyone is welcome!

Drop by and say hello! 🤘

🇮🇹 ITALIANO

L’industria della MTB si incontra a Finale Ligure!

In occasione dei Campionati del Mondo UCI Enduro, vi aspettiamo per un pomeriggio informale insieme a Bryson Martin, fondatore di DVO Suspension, John Pelino, Marketing Manager, e al team DVO.

Niente presentazioni ufficiali, niente formalità. Solo una bella occasione per incontrarsi, confrontarsi e parlare di bici, sospensioni, industria e soprattutto del futuro della mountain bike e dell’enduro.

📅 Venerdì 16 ottobre | 16:00–20:00
📍 Stand DVO – Expo Village, Finale Ligure

Negozi, meccanici, guide, rider, team e professionisti del settore — siete tutti invitati!

Passate a trovarci e facciamo due chiacchiere! 🤘

11/10/2026

What makes an outdoor destination truly successful?

More trails? More riders? More international events?

Or something deeper?

My latest Substack essay, The Economics of Outdoor Destinations, explores three fundamental questions:

Who creates the value?
Who captures it?
Who pays to sustain it?

Because economic activity doesn’t necessarily mean economic sustainability.

And next, a closer look at two neighbouring towns in Liguria.

One destination. Two economies. Five kilometres apart.

📖 Full article on Substack — link in bio.

Ride Beyond the Map.

Indirizzo

Finale Ligure
17024

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