16/04/2026
Breaking news in the watch world — Rolex GMT‑Master II “Pepsi” has officially been discontinued.
Known for its iconic red and blue bezel, the “Pepsi” has long been a symbol of travel, heritage, and timeless design. Its sudden discontinuation marks the end of an era for one of Rolex’s most recognizable and sought-after models.
With demand already sky-high, this move is expected to send prices soaring in the secondary market, making existing pieces even more desirable among collectors and enthusiasts.
If you’ve been thinking about adding a Pepsi to your collection — this might be your last call.
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