Graeme Codrington - speaker

Graeme Codrington - speaker Business page of Graeme Codrington - futurist, author, speaker and expert on the future of work

We're drowning in data and starving for insight.That's the real problem.We've spent a decade obsessing over collecting i...
28/05/2026

We're drowning in data and starving for insight.

That's the real problem.

We've spent a decade obsessing over collecting it, storing it, securing it, and visualising it in dashboards nobody reads. The technical work is largely solved. The imaginative work has barely started.

The teams getting real value from their data aren't the ones with the most of it. They're the ones asking better questions. Strange questions. Questions their competitors aren't asking yet.

What happens if we connect this information to that? What patterns are we ignoring because they don't fit our existing reports? What decisions could we make differently if we trusted what the numbers are quietly telling us?

Data doesn't reveal answers. People do. And it takes imagination to see what's actually there.

When last did you use your imagination with your data?

27/05/2026

Why Everyone's Looking for the AI Cheat Sheet.

We worried machines would start thinking like us. I think the real danger is the opposite - that we've started thinking like the machines.

When this AI era kicked off, everyone asked what happens when machines think like humans. I've come around to a different worry.

There's a great label for it: cognitive surrender.

Here's the thing. If everyone on your team needs 100% of their time just to get the job done, there's no room left to think, no space to build judgment, or to work out where AI actually helps and where it doesn't. So people go hunting for the cheat sheet and the shortcut. That's where it all comes unstuck.

AI was never going to replace your people. Used well, it makes them bionic.

This is the thinking behind our 5T AI Impact Model. We are running 90-minute Masterclasses for senior leadership teams who want to build real AI value, tailored to your industry and context.

If you'd like to see where your organisation actually sits, book a discovery call - link in the comments.

Find the full episode of the Elephants in the Boardroom below.

Podcast brought to you by Achilles Information Limited

20/05/2026

Resilience is overrated.

Hear me out. We talk about resilience like it's the goal. The ability to take the hit, dust yourself off, and keep going. But honestly, I think most of us, Dean and I included, are a little tired of getting knocked down, even if we can get back up again.

Here's the thing. The opposite of fragility isn't resilience. Resilience is just being capable of getting going again. Antifragility goes a step further. It asks whether there are systems that actually get stronger when they take a hit.

And yes, there are.

Your own body is one. The way you get physically stronger is by breaking down your muscles. You feel sore because your muscles literally have micro tears in them. You take time to recover, and the recovery is what makes you stronger. Not the workout itself.

Nature works this way. Lots of organisations work this way too, when they're built right.

That's the shift I think leaders need to make. Stop optimising for getting back on your feet. Start designing to get stronger because of the hit.

Dean Van Leeuwen and I get into all of this in the latest episode of the Elephants in the Boardroom Podcast. Full link in the comments.

If your business is rethinking how it prepares for the next few years, reach out to the TomorrowToday team at [email protected]

Podcast brought to you by Achilles Information Limited

15/05/2026

Everyone loves to bash schools. I think we're missing the point.

We don't give teachers enough recognition, and then we turn around and treat schools like the problem. At TomorrowToday, we want to do the opposite.

Look at a school properly and you see a community with every ingredient to be anti-fragile in chaos. Natural change every year as new students arrive. Built-in community. Built-in connection. That's the foundation of what schools could become.

The question that opens everything up is what we choose to measure. Schools are good at measuring certain things, but almost nobody asks what else we could measure, what actually matters, and what we should stop measuring entirely.

Change that one question and you'd clear the path for most of the reform teachers already know they need. Because it isn't data transfer anymore. It's character building. It's shaping the people who'll shape the future.

Jude Foulston and I work through this using our 5T AI Impact Model on the latest Elephants in the Boardroom episode. Full link in the comments.

If your school, board, or organisation is asking these questions, reach out to the TomorrowToday team and let's start the conversation.

14/05/2026

At the start of the last century, cities were full of horses, pedestrians, and one rather smelly problem.

Leaders were trying to solve the horse manure crisis.

Hidden in plain sight was a strange little invention people called the horseless carriage.

The lesson is useful for leaders today.

We often describe the future using the language of the present. We look for better horses, faster horses, cleaner horses, while the next transport system is already sitting in the photograph.

The future rarely arrives fully labelled.

The work of leadership is learning to spot the small signals before everyone else sees the shift.

Save this as a reminder: the future doesn’t arrive all at once - it shows up in signals.

The task isn't planning. It isn't even preparing. It's imagining.Most organisations still treat data as a reporting tool...
14/05/2026

The task isn't planning. It isn't even preparing. It's imagining.

Most organisations still treat data as a reporting tool. A way to explain the past. A way to monitor the present. A way to produce another dashboard for Monday's meeting.

Useful? Yes. Enough? Not even close.

The real opportunity with data isn't better hindsight. It's better imagination.

What could you spot earlier? What could you personalise more precisely? What friction could you remove before customers notice it? What need could you serve before it's spoken aloud? What decisions could you improve - not replace? What entirely new business model becomes possible when data stops being an asset in storage and becomes raw material for reinvention?

This is where most leadership teams stall.

They ask, "What data do we have?" The better question is, "What future could this data help us build?"

Planning matters. Preparation matters. But both are limited by the quality of your imagination. If your data strategy begins and ends with efficiency, compliance, and reporting, you're leaving most of its value untouched.

The next wave of competitive advantage won't come from collecting more data than everyone else. It will come from thinking more boldly about what it's actually for.

So here's the question worth asking in your next strategy session: Are you using data to describe your business or to redesign it?

08/05/2026

Schools could become the next Blockbuster.

That's the case my colleague Jude Foulston made on our latest Elephants in the Boardroom episode, and I think she's right.

She doesn't say it lightly. Jude works with school leaders, parents, and educators, and most of them are doing extraordinary work in difficult systems. But the ship that seems too big to sink is exactly the ship that sinks.

Here's the trap, and I see it everywhere. We agree that the school system is broken. We agree it was built for a different time. Then someone says, "Okay, so let's stop grading exams," and the response is immediate. "Well, how else will universities know they're ready?"

That's not a defence of the system. That's the system defending itself.

Jude's point is that we can't put the whole burden on school leaders to fix this. Parents have to be braver. Corporate leaders have to be braver. Universities have to question what they actually need from a school leaver in 2026.

Some of this is already happening. More employers are dropping degree requirements. More schools are experimenting with portfolios over grades. But it's slow.

Watch the full episode of the Elephants in the Boardroom in the link in the comments.

Podcast brought to you by Achilles Information Limited

07/05/2026

Should you use AI for medical advice?

The short answer: no.
The longer answer is more interesting.

Researchers at Oxford University ran a study earlier this year. They built a set of medical scenarios, some minor, some life-threatening, and ran them through AI chatbots twice.

Round one: 100 medical professionals entered the symptoms. Accuracy: 95%.
Round two: 1,300 ordinary people entered the same symptoms. Accuracy: 34%.

The AI didn't change. The expertise did.

This week's ThrowForward Thursday gets into why that happened, what the Dunning-Kruger effect tells us about working with AI, and why most of us are using these tools in exactly the wrong situations.

I also talk about the 5T AI Impact Model our team built at TomorrowToday Global. I'll drop a link to that in the comments for anyone who wants to go deeper.

Have a watch and let me know what you think.

As my global clients 'get used to' the disruptions of the Middle East, my travel is starting up again. It's amazing how ...
04/05/2026

As my global clients 'get used to' the disruptions of the Middle East, my travel is starting up again. It's amazing how much resilience is actually built into our systems.

Here's where I'll be in May.

The questions I get asked most. Answered.Every week, the same questions come up...- How do I prepare my team for what's ...
30/04/2026

The questions I get asked most. Answered.

Every week, the same questions come up...

- How do I prepare my team for what's coming?
- What is the difference between resilience and antifragility?
- What skills actually matter right now?

I've pulled the five most common ones together and answered them directly. Swipe through.

If your question isn't in there, drop it in the comments.

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