SONIA HOU Jewelry

SONIA HOU Jewelry Meet the world's first culturally-inclusive, modern jewelry brand | Shop now at SoniaHou.com Olympic athletes wear her jewelry at the Winter Olympics ‘18.

SONIA HOU Jewelry is the world's first culturally-inclusive, modern jewelry brand creating the next generation of accessible luxury. SONIA has been designing demi-fine jewelry for over a decade, and is known for her affordable, timeless chic designs and modern Asian-inspired pieces. This brand grew in popularity in such a short amount of time, and has been worn by many celebrities, featured on CNB

C, PEOPLE, INSTYLE, COSMOPOLITAN, POPSUGAR, FORBES and major TV shows like NBC's Today Show, Wendy Williams and ABC's The View. SONIA, a Los Angeles based Chinese American jewelry designer (AAPI) and fashion enthusiast, always had trouble finding stylish, reasonably priced jewelry that was safe on her skin and long-lasting in the sense that it will not easily flake. She would shop at major retailers and overspend on jewelry made out of cheap metals that would cause her allergic skin reactions. So in 2012, SONIA started to create demi-fine jewelry which falls between fine jewelry and costume jewelry, focusing on fashion-forward designs made of quality 18K / 24K gold, sterling sliver and gemstones at affordable prices. Demi-fine jewelry has the enduring fine jewelry qualities mixed with a trend-focused aesthetic allowing you to wear on a daily basis. This has become the affordable way of accessorizing with quality, trendy jewelry without breaking the bank. In recent years, the term demi-fine jewelry has become the industry’s latest trend of “accessible luxury.”

SONIA is known for having the U.S. Most notably, she designed the “good luck” FIRE earrings that celebrity U.S. Figure Skater Mirai Nagasu wore when she made her historic triple axel jump at the Winter Olympics '18 - she was the 1st American woman to ever land a triple axel at the Olympics. POPSUGAR considered her FIRE earrings a “part of U.S. History.”

Inspired by the everyday Hollywood celebrities and pop culture, every jewelry piece that SONIA creates comes with a unique story, and her creativity, along with her intricate eye for detail, has allowed her to create timeless designs with a modern flair. SONIA proudly discloses the materials in her line, catering to people who have sensitivity issues. Check out our website at SoniaHou.com and follow us

SONIA likes to present her jewelry in a fun and engaging way by combining it with food-related elements. Share your Jewelry+Food art with us

When a Chopped judge approves… you know it’s good 😏🍜✨
03/20/2026

When a Chopped judge approves… you know it’s good 😏🍜✨

 wore our ‘Good Luck’ Italian Hand necklace at the Olympics… and her sister  won GOLD 🏅✨ Coincidence? We think not. 🧿Sho...
03/15/2026

wore our ‘Good Luck’ Italian Hand necklace at the Olympics… and her sister won GOLD 🏅✨ Coincidence? We think not. 🧿

Shop now at SoniaHou.com

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We're honored to see Paralympian Dani Aravich wear our Italian Horn necklace at the Paralympics 🇮🇹 🍀  Story: Our Italian...
03/12/2026

We're honored to see Paralympian Dani Aravich wear our Italian Horn necklace at the Paralympics 🇮🇹 🍀

Story: Our Italian Horn necklace draws inspiration from centuries-old Italian tradition, symbolizing protection, strength, and good fortune with its modern chain pendant design.

Honored to be featured on  Gilded edit ✨
03/04/2026

Honored to be featured on Gilded edit ✨

We didn’t just send jewelry. We sent protection. We sent power. We sent legacy energy. 🇮🇹✨🍀🥇 And let’s just say… it look...
02/26/2026

We didn’t just send jewelry. We sent protection. We sent power. We sent legacy energy. 🇮🇹✨🍀🥇 And let’s just say… it looks like it worked 😉🔥

In Italy, the Cornicello (Italian horn) is worn to protect against the evil eye and attract strength, power, and victory.

The Mano Cornuta (Italian hand gesture) is a centuries-old symbol of protection — deflecting negativity and turning bad energy into fuel.


From the ice to the Closing Ceremony ✨Seeing Christina Carreira wear our Sparkle Earrings at the Winter Olympics is a DR...
02/22/2026

From the ice to the Closing Ceremony ✨
Seeing Christina Carreira wear our Sparkle Earrings at the Winter Olympics is a DREAM 🇺🇸⛸️


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02/22/2026

Sent all that “good luck” jewelry to Olympic U.S. figure skaters, and Team USA responds with GOLD 🥇✨ Let’s goooo!! ….Looks like it worked 😉🇺🇸

.levito .w


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02/21/2026

Jewelry designer Sonia Hou designed this for luck…
Now Team USA is wearing it at the Olympics 🇺🇸⛸️✨

Proof that manifestation + hard work is REAL.
Thank you Team USA for rocking our jewelry!! Shoutout to .w


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Los Angeles, CA

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OUR STORY

You shouldn't have to choose between high quality, fair pricing and style. We focus on what matters - durable materials, accessible pricing and chic designs. Cheers to that! SONIA HOU Jewelry is where fine jewelry meets fashion jewelry – think of it as “Tiffany jewelry meets Forever 21.” This American brand grew in popularity in such a short amount of time, and has been worn by many celebrities, featured on CNBC, PEOPLE, POPSUGAR, NEXTSHARK and major TV shows like NBC's Today Show, Wendy Williams and ABC's The View.

SONIA, an Los Angeles based designer and fashion enthusiast, always had trouble finding stylish, reasonably priced jewelry that was safe on her skin and long-lasting in the sense that it will not easily tarnish, peel or flake. She would shop at major high-end retailers and overspend on jewelry made out of cheap metals that would tarnish in less than a year, and also cause her allergic skin reactions. So in 2013, SONIA introduced a new category in the jewelry world, combining the best qualities of Fine Jewelry and Fashion Jewelry together, forming Fine Fashion Jewelry, using the finest materials found in Fine Jewelry, like 14K Gold Filled /14K Gold, Sterling Sliver, Semi-Precious Gemstones, Swarovski Crystals, and creating a line that was stylish, modern and affordable like Fashion Jewelry. Inspired by the everyday Hollywood celebrities and pop culture, every jewelry piece that SONIA creates comes with a unique story, and her creativity, along with her intricate eye for detail, has allowed her to create timeless designs with a modern flair. SONIA proudly discloses the materials in her line, catering to people who have sensitivity issues. Most of our jewelry is proudly made in the USA. For questions, media appearances, or speaking inquiries, please contact us at [email protected]. SONIA HOU Jewelry is a proudly woman-owned and operated start-up.