08/16/2025
✨ Sometimes life gifts us with encounters that feel written by destiny.
That’s how I met the queen - Miss New York: a woman who radiates elegance, authenticity, strength and beauty.
In between smiles and simple words, I shared my story - the origin of my jewelry, born in Ecuador, shaped by precious artisan hands that weave patience, love and ancestral memory.
She listened with that spark in her eyes (you can see it in the pictures lol) the kind that recognizes the essence of what is true.
When her hands touched our handmade necklaces, something magical happened. She didn’t see just an accessory, she actually saw culture, roots and soul. It was an instant connection between her and the pieces that carry my homeland’s spirit.
From that simple moment, an unforgettable story was born: the day I personally handed her my creations, and later, the powerful image of Miss New York wearing them in a photoshoot. 📸
A photograph that carries more than fashion—it holds a bridge between cultures, tradition and modernity, Ecuadorian pride and universal beauty.
All we, as Apu family, do is because them (our artisans).
Apu is the way to thank all those artisans who dedicate their lives to representing the megadiverse Ecuador through their creations.
✨ Because the true jewel is not the one that shines on the outside, but the story beating within it.
P.S.: I want to always thank to my unconditional friend .am.jesselee for your help and support. Your pure heart will take you far. Love you 🫀✨
