Avi & Co

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Avi & Co www.aviandco.com In recent years Avi once again expanded his business to include luxury watch brands such as Rolex, Audemars Piguet and Hublot.

Avi and his family started their business in Israel back in 1999 with only a small inventory of gold jewelry, eventually growing their business until in 2003 moving the entire operation to the United States and the world famous New York Diamond District. Specializing in uniquely designed diamond jewelry and engagement rings Avi offers his customers only the finest quality at the best prices in addition to his superior service paying particular attention to the needs of his individual customers. Avi takes pride in having gotten thousands of couples engaged over the years and building lasting relationships with his customers which keep them coming back for all their fine jewelry needs. With Avi's connections in the wholesale watch market he is able to offer you completely unworn watches at significant discounts over the retail price. To facilitate his growing wholesale business Avi opened his new office/showroom in 15 W. 47th St. where customers and dealers alike can enjoy a comfortable atmosphere while choosing from the many beautiful items he has to offer.

Blue sapphire, from HUE to Daytona. 💙💎Two distinct expressions of one of watchmaking’s most captivating gemstones.💎 HUE ...
09/23/2026

Blue sapphire, from HUE to Daytona. 💙💎

Two distinct expressions of one of watchmaking’s most captivating gemstones.

💎 HUE by Avi & Co. Ref. AH23W-SA
Crafted in 18K white gold and set with 945 natural blue sapphires across the dial, bezel, and bracelet.

💎 Rolex Daytona Ref. 126599TSA
18K white gold with a baguette-cut blue sapphire bezel, matching sapphire hour markers, and a natural silver sheen obsidian dial.

One goes all in on blue. The other lets sapphire frame something naturally one of a kind.

Which blue sapphire statement are you choosing? 👀

📍 Available now at Avi & Co. | DM us to inquire.

Fall style starts at the wrist. 🍂⌚Rich color, warm metals, intentional details, and timeless design define our latest ed...
09/23/2026

Fall style starts at the wrist. 🍂⌚

Rich color, warm metals, intentional details, and timeless design define our latest edit of watches for the season.

From a purple dial Patek Philippe Nautilus and the Avi & Co. Iced Collection Mini to the ultra rare Richard Mille RM 011 “Red Kite,” we selected five timepieces that embrace Fall 2026 while earning a place in your collection year round.

Discover five watches made for fall and every season after.

Read the full feature:
https://www.aviandco.com/fall-and-forever-5-watch-styles-worthy-of-every-season

The fall rotation starts here. 🍂⌚Rose gold, chocolate tones, and openworked details. Three watches made for the season.✨...
09/22/2026

The fall rotation starts here. 🍂⌚

Rose gold, chocolate tones, and openworked details. Three watches made for the season.

✨ Girard-Perregaux Laureato Ref. 81015-52-002-52A, 18K rose gold with a skeletonized dial.
✨ Rolex Daytona Ref. 116515, 18K Everose gold with a chocolate dial and black ceramic bezel.
✨ Patek Philippe Complications Ref. 5180/1R-001, 18K rose gold with a skeletonized dial.

Three distinct takes on fall. One seriously good rotation.

Which one are you adding to yours? 👀

📍 Available now at Avi & Co. | DM us to inquire.
https://www.aviandco.com/collections/fall-essentials-gift-guide

Fashion Week may have wrapped, but its biggest jewelry trends are only getting started. 💎✨This season, maximalism is bac...
09/21/2026

Fashion Week may have wrapped, but its biggest jewelry trends are only getting started. 💎✨

This season, maximalism is back. Think statement diamonds, bold color, oversized silhouettes, and a touch of 1920s glamour.

Our latest editorial pairs these runway trends with standout pieces from Diamonds by Avi & Co., including 21.48 carat statement earrings, a fancy yellow diamond bracelet, a 20.53 carat pink diamond ring, and a graduated diamond necklace featuring more than 50 carats.

Discover the jewelry defining the season.

Read the full feature:
https://www.aviandco.com/diamonds-by-avi-and-co-jewelry-inspired-by-runway-trends

09/20/2026

Fall tones, Richard Mille edition. 🍂⌚

Black Carbon TPT, 18K rose gold, and diamonds come together in the Richard Mille RM 037.

Setting diamonds into Carbon TPT requires specialized machining, bringing an unexpected high jewelry finish to the watch’s technical construction.

Through the skeletonized dial, the automatic Caliber CRMA1 takes center stage, complete with an oversized date and function selector.

Carbon. Rose gold. Diamonds. Made for a closer look.

📍 Looking for something this rare? Our team can source it. | DM to inquire.

09/19/2026

A first look at fall. 🍂🍁

Summer fades, and warmer tones take center stage. Three icons bring together rose gold, deep blue, and rich brown for the season ahead.

✨ Audemars Piguet Royal Oak Chronograph Ref. 26239OR in 18K rose gold with a blue Grande Tapisserie dial

✨ Patek Philippe Aquanaut Chronograph Ref. 5968R-001 in 18K rose gold with a rich brown dial

✨ Rolex Sky-Dweller Ref. 336935 in 18K Everose gold with a blue dial

Three icons. One seamless transition into the new season.

Which one are you wearing into fall? 👀

📍 Available now at Avi & Co. | DM us to inquire.

Fashion Week may be over, but the trends are just getting started. ⌚✨From rich burgundy and mossy green to vintage influ...
09/19/2026

Fashion Week may be over, but the trends are just getting started. ⌚✨

From rich burgundy and mossy green to vintage influences and bold maximalism, this season’s runways offered plenty of inspiration beyond the clothes.

Our latest editorial pairs standout fashion trends with luxury watches from Rolex, Audemars Piguet, Richard Mille, and Patek Philippe, exploring how the season’s biggest looks translate from the runway to the wrist.

Read the full feature:
https://www.aviandco.com/luxury-watches-inspired-by-fashion-week-looks

Naturally one of a kind. 🤎The Rolex Day-Date 40 Ref. 228235 brings together 18K Everose gold and Eisenkiesel, a natural ...
09/18/2026

Naturally one of a kind. 🤎

The Rolex Day-Date 40 Ref. 228235 brings together 18K Everose gold and Eisenkiesel, a natural stone prized for the distinctive veining that makes every dial unique.

Ten baguette-cut diamond hour markers add the finishing touch, framed by a fluted bezel and the iconic President bracelet.

No two dials. No two stories.

📍 Available upon request at Avi & Co. | DM us to inquire.

The Emmys delivered plenty of memorable blue carpet moments, but we had our eyes on the wrists. 👀⌚From Zendaya’s diamond...
09/18/2026

The Emmys delivered plenty of memorable blue carpet moments, but we had our eyes on the wrists. 👀⌚

From Zendaya’s diamond set Rolex Lady Datejust and Oscar Isaac’s Audemars Piguet Code 11.59 to Noah Wyle’s Cartier Tank à Guichets, some of the night’s biggest names arrived wearing standout pieces from the world of luxury watchmaking.

Our latest editorial takes a closer look at five of our favorite watches spotted at the 2026 Emmy Awards.

Read the full feature:
https://www.aviandco.com/luxury-watches-spotted-at-the-2026-emmy-awards

Two shades of Royal Oak complexity. 💙Two blue ceramic Audemars Piguet Royal Oaks. Two very different expressions of the ...
09/17/2026

Two shades of Royal Oak complexity. 💙

Two blue ceramic Audemars Piguet Royal Oaks. Two very different expressions of the Maison's technical mastery.

💎 Royal Oak Ref. 15416CD, 41 mm in blue ceramic with a Double Balance Wheel Openworked movement.

💎 Royal Oak Perpetual Calendar Ref. 26579CS, 41 mm in blue ceramic with a blue Grande Tapisserie dial.

Openworked or Perpetual Calendar?

Which blue Royal Oak are you choosing? 👀

📍 Available at Avi & Co. | DM us to inquire.

Address

15 W 47th Street Suite 200
New York, NY
10036

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 5pm

Telephone

+12123541808

Website

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