05/03/2026
Shaliah Rismay's journey with [ShopShaliah](https://www.facebook.com/Shaliahaccessories/) is rooted in her dual identity as a Philadelphia-based fashion model and entrepreneur. Since establishing her brand in 2019, she has leveraged her platform to promote body positivity and individual expression through curated boutique fashion. [1]
# # Business Journey & ShopShaliah
Shaliah launched Shaliah Shoes & Accessories (ShopShaliah) in early 2019, transitioning from modeling for others to building her own brand identity.
* Brand Mission: The boutique focuses on modern, "styled" fashion, offering unique footwear and accessories that reflect her personal bold aesthetic [2019 Context].
* Digital Presence: She primarily operates through [ShopShaliah's Instagram](https://www.instagram.com/shopshaliah/) and Facebook, using her modeling skills to showcase how to style boutique pieces for contemporary street fashion.
# # Fashion Advocacy & Community Impact
Shaliah became a vocal advocate for fashion freedom following a 2018 incident where she was initially denied entry to a Philadelphia 76ers home opener. [1, 2]
* The 76ers Incident: Security at the [Wells Fargo Center](https://www.nbcphiladelphia.com/nba/philadelphia-76ers/uproar_over_fan_s_outfit_at_sixers_game/58456/) stopped her for wearing a Mickey Mouse leotard, sheer tights, and a leather jacket, claiming it violated dress code standards.
* Public Stand: Alongside photographer Big Rube, she publicly challenged the decision, citing it as an act of discrimination. This sparked a larger conversation in Philadelphia regarding the policing of women's bodies and fashion choices in public venues.
* Mentorship: Shaliah often collaborates with local creative figures like Reuben "Big Rube" Harley, who has acted as a mentor and marketing consultant for her brand, helping to integrate ShopShaliah into Philadelphia's broader street culture. [1, 2]
[1] [https://www.dailymail.co.uk](https://www.dailymail.co.uk/news/article-6330461/Model-says-security-told-cover-outfit-order-attend-76ers-game.html)
[2] [https://www.nbcphiladelphia.com](https://www.nbcphiladelphia.com/nba/philadelphia-76ers/uproar_over_fan_s_outfit_at_sixers_game/58456/)
The team has yet to respond.