Family-Owned Jewelry Store located in Tarentum, PA since 1951. Our friendly staff of professional jewelry consultants are here to offer you unmatched personal service, outstanding quality and value along with a relaxed shopping experience for your comfort. As Direct Diamond Importers, we offer a large and exquisite collection of fine diamonds, jewelry and watches in all the latest trends. Combined with our repair and custom design expertise, we can ensure that we will satisfy all of your jewelry needs.