06/03/2026
I THINK ITS TIME…. 🦅
Some of you have been around since 2018 when I started selling $5 jewelry. Some of you joined when I branched out on my own in 2022. Some of you are newer and have only known me in this crazy season, watching whatever random thing I’ve gotten excited about this week. 😂
The truth is, this business has grown and changed right alongside me.
And if I’m being really honest…
The last two years have been really hard.
I know what it feels like to be all in, growing, dreaming, and building. And lately, I have been simply surviving and doing the best I could with what was in front of me.
I’ve struggled with consistency because of depression.
I’ve struggled with organization because of ADHD.
But one thing I’ve never lost is my love for this community and this business.
So I’ve made a decision.
I’m not quitting.
I’m not starting over.
But I am starting FRESH.
July 1st, I’m drawing a line in the sand and recommitting to Soaring Eagle Boutique, my customers, and the business I’ve worked so hard to build.
June is going to be my reset month. I’m organizing inventory, simplifying things, creating more structure, and getting everything ready for what I believe is the next chapter of this business.
You’ll still see me here. You’ll still see lives. You’ll still see all the Amy chaos. 😆
But you’ll also see me putting a bigger focus on my website and Park Lane Jewelry while I get things organized behind the scenes and build a stronger foundation moving forward.
I don’t want this business to just survive anymore.
I want it to thrive.
I want to be proud of the systems.
I want consistency.
I want to show up better for my customers.
And honestly… I want to prove to myself that I can build something amazing again.
So if you’ve been shopping with me, cheering me on, sharing my posts, joining my lives, praying for me, or just quietly following along all these years…
Thank you. ❤️
You have no idea how much your support has meant through every high and every low.
I’m excited.
I’m nervous.
I’m motivated.
And for the first time in a long time, I feel like I’m building instead of just surviving.
So tell me…
❤️ Have you been around since the $5 jewelry days?
❤️ When did you start following SEB?
❤️ Are you ready for the next chapter with me?
Drop a ❤️ below if you’re coming along for the ride because I would LOVE to see who’s still here after all these years. 🥹🦅❤️
🦅❤️✨