The Microbrand Store

27/04/2025

Now in stock, the RZE™ Fortitude titanium true GMT professional pilot's watch has some stunning specifications that include RZE's legendary proprietary UltraHex™ 1200 Vickers scratch resistant hardened finish, scratch resistant sapphire crystal, 100 meters of water resistance aided by VITON® gaskets, a 20,000 A/m anti-magnetic cage encasing the ultra-reliable 9075 high beat automatic movement with Parashock shock protection, a tool-less micro-adjustment system on the clasp, and grade A Swiss Super-LumiNova® lume in two colors.

We think the good looks of the RZE Fortitude GMT speak for themselves, with their textured sandwich dials, and a nice gradient fume effect on the red and blue models.

If you prefer an office/caller's GMT to a "true"/traveler's GMT, we also have a stash of limited edition RZE Ascentus GMTs in stock (as well as some RZE Endeavours) that are sold out elsewhere. Our listings of those go up in around 1 week, but feel free to ask us on our store's live chat at https://the.microbrand.store if you don't want to wait!

The Microbrand Store™ is an RZE authorized dealer. All of our new RZE watches come with both the full manufacturer's two year international warranty, and our own supplemental warranty for additional peace of mind.

To learn more, please visit https://the.microbrand.store.

The Microbrand Store offers a carefully curated list of high quality microbrand watches for the discerning collector, many with discount pricing for some great savings. Some microbrand watches are limited editions only available in small quantities. We offer free shipping on all watch orders.

09/04/2025

Now in stock, these Second Hour Mandala 40mm sports dress watches offer a wonderful combination of a mesmerizing guilloché dress watches that are also extremely robust sports watches, with 100 meters of water resistance, a hardened finish on the cases and bracelets that is almost 4x harder than 316L steel, scratch resistant sapphire crystal on both the front and exhibition case backs, high beat automatic movements with Parashock anti-shock protection, and generous helpings of Swiss Super-LumiNova BGW9 cyan blue lume. Perfect for those seeking an everyday wear that can be used from the boardroom to the beach.

Our Second Hour Mandala packages include a Mandala sports dress watch on a nine link engineer-style watch bracelet, an additional one piece NATO strap, watch tools, (spring bar tool with pin pusher tool and screwdriver,) a two year international warranty card, (The Microbrand Store™ is a Second Hour Authorized Dealer,) our microfiber cleaning cloth, and Second Hour's watch travel case.

These Second Hour Mandalas are readily distinguished from the earlier Mk II Mandalas by the decorative stripe around the middle of their crowns, a very nice touch first seen in the Mandala Burst series. The Microbrand Store™ purchased all of the stock of these timepieces from Second Hour, making them effectively an exclusive for us.

To learn more or reserve your timepiece today, please visit:
https://the.microbrand.store

The Microbrand Store offers a carefully curated list of high quality microbrand watches for the discerning collector, many with discount pricing for some great savings. Some microbrand watches are limited editions only available in small quantities. We offer free shipping on all watch orders.

18/03/2025

Now in stock, the newly released Swiss Made Direnzo DRZ07 sports dress watch offers a fantastic combination of stunning good looks married to a very practical and robust design, making this a great choice as an everyday wear, from the boardroom to the beach and beyond.

Those with active lifestyles will appreciate the 800 Vickers hardened scratch resistant finish on the marine grade 316L stainless steel case and scratch resistant sapphire crystal, 100 meters of water resistance, the same as many dive watches, the clear and easy to read dial with a liberal helping of Swiss Super-LumiNova BGW9 lume, and the Incabloc shock protection system on the Swiss SW200 elaboré grade high beat automatic mechanical movement.

Looks-wise the deep dish fumé sunburst and aventurine dials speak for themselves, but it's the little touches that help set these watches apart, like the circular lume on the crown that matches the hour markers, and lollipop second hand, which in turn passes precisely over the center of the date window found at 6 o'clock on some models.

The jubilee style 5 link bracelet features screwed links and a tool-less micro-adjustment system where the length can be changed at the push of a button, making resizing on the fly exceptionally easy. With curved lugs and female end links, we think this watch and bracelet should work very well for wide range of wrist sizes from approximately 5.6 inches (14.3cm) to 7.5 inches (19.25cm.)

To learn more or order your Direnzo today, please visit:
https://the.microbrand.store/collections/direnzo-watches

Sergio Godoy Di Renzo is the creative genius behind the Direnzo Watches brand. When Sergio moved to Geneva, Switzerland in 2014, he was working as an architect, and ended up taking a watch design course for fun. He hasn't looked back since. Direnzo's first Kickstarter microbrand watch campaign got o...

09/03/2025

Now in stock, the Zelos Nova v2 37mm limited edition dress watch features a Swiss ETA/Peseux 7001 hand wound movement with Côtes de Genève striping, blued screws, and a deeply engraved gold Zelos logo that can be enjoyed through a sapphire crystal exhibition case back. This movement has also featured in watches from the likes of Baume & Mercer, Bell & Ross, Blancpain, Junghans, Junkers, Longines, Montblanc, Nomos, Omega, Stowa, and Tissot.

Many of the color options for this latest Zelos Nova have milled guilloché dials rather than pressed guilloché pattern dials, that have painstakingly been cut via a CNC milling process, something we didn't expect to see at this price point. Color options that we've stocked include a deep blue aventurine glass dial which can twinkle as it moves in the light, reminding us of a starry night sky, a blue and white mother-of-pearl mosaic, and a very detailed Grain de Riz guilloché dial in salmon, all of which quickly sold out on Zelos's own site and elsewhere.

These timepieces have everything we love to see in a dress watch, from the 7mm case with decorative cut-outs on the lugs that help emphasize it's thinness, to a very supple and comfortable pair of quality hand-made Horween black leather straps with vintage-style white stitching. Horween is a renowned family-run tannery in the USA with a history dating back to 1905, and they still use traditional techniques going back to their founding.

The Microbrand Store™ has been a Zelos authorized dealer for the better part of 10 years now, and all of our Zelos Novas come with the full manufacturer's international warranty in addition to our own supplemental warranty. Unlike most other retailers, we also inspect and test every watch right before shipping, including running all mechanical timepieces on a timegrapher, to make sure they are running well before sending them to our customers.

To learn more or order your Zelos Nova, please visit:
https://the.microbrand.store/