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What is Eristona? Carefully curated by Shagun Chadha, it is a perfect mix of pieces from all around the world and collections by the designer herself. Eristona blends contemporary styles with the age old concept of personal adornment. Historically, jewellery has been used for a number of reasons:
• Functional, generally to fix c
lothing or hair in place, or to tell the time in the case of watches
• As a marker of social status and personal status, as with a wedding ring
• As a signifier of some form of affiliation, whether ethnic, religious or social.
• Protection (in the form of amulets)
• Artistic display
Today, jewellery is more than just the above but a combination of all. Who is the Eristona customer? Aware, independent and aspirational - an Eristona girl is one that is well acquainted with the current trends and styles of the season. Putting together a well thought of outfit is something that she takes pride in. From sourcing a cute jacket at a weekend vintage flee market to saving up for the newest Alexander Wang bag, there is a thought and vision behind each piece in her wardrobe. Compliments, envious glances and second stares are embraced with a quiet self pat on the back.
