Design Philosophy:
Waqas Ahmed a graduate of Pakistan Institute of Fashion and Design Lahore and Saba Muzaffar a fashion graduate of University of South Asia Lahore started Print Therapy in 2013 to celebrate their fascinations, to make an inquiry into their ambiguities and to voice their opinion through design. Print Therapy is an eccentric jewelry label, which appreciates local indigenous crafts, has a strong focus on communication through form, color, pattern and produces every single piece with an aim to make design as part of every day conversation, for example to comment on what’s going on in the news. This label strongly believes that design becomes in direct contact with one's own self and has the potential to communicate meanings and emotions with great potency and clarity. It goes far deeper than our words and could be a powerful agent of social change.
