25/09/2026
Fyne turns 7 this October, which feels slightly surreal to even write.
I’ve been reflecting a lot lately on work, life, motherhood, and just how much has changed since I first started this business. And with so many new faces here, it felt like the right time to properly reintroduce myself - and share a little of the story behind Fyne.
When you’re building something, you’re often so focused on what’s next that you rarely stop to look at what it took to get here. There have been so many moments over the years where I didn’t have the answers, where things didn’t go to plan, or where I genuinely wondered how I was going to make it all work.
Seven years later, I’m still learning, still changing things, still making mistakes - but I’m also incredibly proud of what Fyne has become and, most importantly, of the trust our clients have placed in us along the way.
So, whether you’ve been here from the early days or you’ve only just found us, hi, I’m Aya. 🤍
And because I’d love to know who’s actually on the other side of this page - how long have you been following Fyne? Were you here in the early days, or have you only recently found us?
