JIWON CHOI

JIWON CHOI Custom Fine and Fashion Jewelry made in Seoul. The official JIWON CHOI page.

08/06/2026

sketch turns into jewelry

04/06/2026

custom DIVA necklace inspired

You would never guess this bracelet survived years of intense choreography, stages, and music videos. Looks simple, but ...
03/06/2026

You would never guess this bracelet survived years of intense choreography, stages, and music videos. Looks simple, but hidden inside are birthstones for luck, little reminders of the team , and details only they would understand.

I love making bespoke pieces like this because sometimes jewelry is less about jewelry and more about carrying your people, memories, and a little bit of luck with you💙

Diaries of a jewelry designer ✶Today was one of those days that started with coffee and ended with friends somewhere in ...
29/05/2026

Diaries of a jewelry designer ✶

Today was one of those days that started with coffee and ended with friends somewhere in between manufacturing visits and a million conversations 😭

People call me a jewelry designer, but most days are actually spent talking with artisans, technicians, and makers trying to figure out how to make ideas work in real life!

A lot of why I build in Seoul comes from seeing jewelry and watch manufacturing cultures in Switzerland and France and wanting to be part of building that here too.

Anyone else building something from scratch these days?

26/05/2026

cooking your jewelry

26/05/2026

making your one-of-a-kind jewelry every day

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Dubai
Dubai

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