23/06/2026
While the days of the red pen might be gone, copywriting is still 10% writing and 90% editing! ✍️
The first draft of anything is rarely ready to be reviewed by others. It’s usually the initial scribblings of an idea that’s yet to fully take shape.
It’s almost like sculpting. As we’re editing, we’re removing all the superfluous ideas to get to the heart of the matter.
We LOVE to see where each piece of content takes us. While we always work to brief, there’s always so much scope for interpretation. Our initial idea might only be a whisper in the final content.
If you have a content idea that’s not quite fully formed, send it to the MRPR team - let’s see what we can create together! [email protected]
PS. We actually write a LOT of our drafts by hand, so the red pen still gets a workout in our offices. 😂