07/10/2026
I learnt something recently that made SO much sense to me.
Apparently, when it comes to buying, we tend to fall into three different personalities — Knowers, Thinkers and Feelers.
And I am 100% a Feeler.
But when I started thinking about Kerryn-Leigh Designs, I realised something…
My customers are ALL THREE — and I have to say, I love them all. Let me tell you why…
I have my Knowers.
You see a piece and you know. That’s the one. You don’t need the whole story, you don’t need to see another six pieces and you definitely don’t need me convincing you.
You’ve already decided.
(And I love these people because my job is made so easy. I know you’ll leave with the piece that is 100% right for you.)
Then I have my Thinkers.
You want to know about the stone. Where did it come from? What are its properties? How was the piece made? You’ll look at it, try it on, think about it, maybe come back for another look.
You need to understand it before you decide.
(I love these customers because I can share the knowledge I’ve gained over 21 years in business and 16 years working for a crystal wholesaler. I can guide you while you make your own decision about the perfect piece for you.)
And then there are my Feelers.
That’s me.
You’re drawn to something before you even really know why. You pick it up. You try it on. You want to know the story behind it, but more than anything, you want to know how it FEELS on you.
Sometimes you can’t even explain why you keep coming back to one particular piece.
It just keeps pulling you back.
(And that’s probably one of my favourite parts of what I do.
These are the people I really resonate with, because I can see the energy in motion — the connection between the person and the piece. These customers need time to feel into it, and then they can choose the piece that is perfect for them.)
There’s no right or wrong way to choose jewellery.
Part of my job is recognising the woman standing in front of me and understanding that she might need something completely different from me than the woman before her.
So now I’m curious…
When you buy something special, are you a Knower, a Thinker or a Feeler?
Or are you a little bit of all three?
