The Watch Box Co.

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The Watch Box Co. No 1. watch accessories store in all of Australia and the world. 🇦🇺

Founded in Sydney, Australia, we are committed to sharing our passion to provide the best possible care for our beloved luxury watches. All of our products are carefully chosen, tried and tested from some of the finest accessory manufacturers in the world. We strive to bring an exceptional quality experience for all of our customers, and constantly pushing to do better.

Meet the Meridian. It’s a full aluminium watch case made to hold your timepieces. This is the newest addition to our col...
22/10/2026

Meet the Meridian. It’s a full aluminium watch case made to hold your timepieces. This is the newest addition to our collection.



The shell is precision aluminium with an anodised finish. It keeps your watches in peak condition.

Open the lid and the aluminium gives way to soft microfibre. Each of your watches rests on its own velvety pillow. It’s the comfort and grandeur your collection deserves.

Pick it up and you’ll notice it straight away. Full aluminium construction, engineered to the same standard as the watches it protects.

Meridian was built around one principle. It had to be worthy of your connection today, and every collection still to come.

The Meridian
Preserve your legacy
Order yours at thewatchboxco.com.au

21/10/2026

Don’t be the guy who leaves a $10,000 dollar watch on your desk

19/10/2026

What’s not to love?

Topping off World Watch Week on a high note. We received so many incredible submissions from you all that we wanted to s...
10/10/2026

Topping off World Watch Week on a high note. We received so many incredible submissions from you all that we wanted to share as many as we could. Swipe through for your watches and the stories behind them. Thank you to everyone who took part.



“I will share the picture which is etched to our hearts with both Omegas in the beautiful Atlas winder. So, thank you, we love the winder!”

— Vidya N.



“The love of Italian sports cars has led to the design of the watches they hand make. The winding crown is based on the wheel hub.”

— Peter N.



“As a child I always had vivid memories of my Great Grandmother’s watch. I was absolutely drawn to it. It was her favourite brand, Longines.”

— Steven B.



“My watch is getting low on its wind? Amazing, just turn the Carina on and I can clearly see the power reserve increasing without having to take her off the winder.”

— Aston F.



“I found Panzera, an Australian company with Swiss made automatics that are made to order. They take 28 days to make, so they are not off the shelf items.”

— Ben T.



“I went on my first cruise in February of 2026, and saw this Rolex, and bought it. So my dream has been fulfilled. And then I saw the Watch Box Company and had to have one.”

— Dwayne F.



“Yeah, quite a story on each one. And yes, I do travel with some, they all came from Tokyo.”

— Giane C.



“I fell in love with it when I saw it in a jewellery store (I was actually looking at getting a Seiko Japanese Garden). Once I saw this I just couldn’t get I out of my mind.”

— Adam J.

Thank you to our amazing community for sharing your stores this World Watch Day! - TheWatchBoxCo“When I look at it I re...
09/10/2026

Thank you to our amazing community for sharing your stores this World Watch Day! - TheWatchBoxCo

“When I look at it I remember two of the most instrumental women in my life who I miss dearly, my great-grandmother and my grandmother. It makes me smile every time.”

- Steven B

“My wife and kids gave me money earlier this year for my birthday and I bought this with that gift. Wearing it daily connects me with them.”

- Adam J

“I wanted one so bad for 41 years. And I went on my first cruise in February of 2026, and saw this Rolex, and bought it. So my dream has been fulfilled.”

- Dwayne F

“Not every watch in the collection has to be serious. The Sriracha UNDONE instantly stood out to me because it’s such a fun and unexpected piece.”

- Harrison Adai Nguyen

“My favourite is impossible, but if I had to choose one it would be the Omega Planet Ocean GMT.”

- Rod S

World Watch Day is coming up!To celebrate our shared passion for timepieces and the legacy that comes with them, we reac...
06/10/2026

World Watch Day is coming up!

To celebrate our shared passion for timepieces and the legacy that comes with them, we reached out to our community to share their stories.

The amount of responses was amazing. Truly touched to see our products protecting something so sentimental. Keen to share more over the week.

Snaps from our most recent campaign. Humbled to have the opportunity to share upcoming plans, developments and meet our ...
01/10/2026

Snaps from our most recent campaign. Humbled to have the opportunity to share upcoming plans, developments and meet our supportive community in person ❤️⏱️

29/09/2026

Precision aluminium outside, velvet-soft inside, and room for three of your finest.

Built for the collection you have now and every dream watch still to come.

Your legacy deserves a proper home

23/09/2026

Three prototypes, eleven material trials, we are proud to say it’s our most ambitious watch case yet.

Meet the Meridian. Crisp anodised aluminium. Soft velvet under each watch. Made to match the spirit and character of your most esteemed timepieces.

Pre-order now and take advantage of the exclusive offer: $99 off and a free travel case worth $49. Don’t miss out, only until 5 October.

21/09/2026

“It should not cost an arm and a leg to keep your watch tidy and on time.” This sentence encapsulates our mission: quality products at a reasonable price.

Over the last two years we’ve been lucky enough to share our dream with over 10,000 like-minded watch enthusiasts. And the feedback from the watch community is what pushes us to improve our products.

Stay tuned. We have a lot of new things in store and we can’t wait to tell you more about it ourselves! You’ll be seeing us around a lot more ⏱️

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Sydney, NSW

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