Hoffman Watches

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HOFFMAN is a New York-based company, established in 2016 to make sports watches. Browse our collections on www.hoffmanwatches.com.

09/07/2026

Thank you for your incredible support—the Racing 40 SB03 sold out in just a few minutes.

We are beyond grateful for the response to our first Limited Summer Edition. Seeing this project so warmly received means a great deal to us.

Thank you to everyone who continues to support HOFFMAN and be part of this journey. We couldn’t do it without you.

Wishing you all an amazing summer.

Thank you for everything.

/Will Hoffman & Team

08/07/2026

Up close with our first Limited Summer Edition—the Racing 40 SB03.

Launching tomorrow, Thursday, July 9, at 8:00 AM (New York).

Limited to 250 individually numbered pieces.

Local launch times:
New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

07/07/2026

The Racing 40 SB03—our first Limited Summer Edition—launches on Thursday at 8 AM (New York).

A fresh expression of the Racing 40, inspired by the feeling of summer. Limited to 250 individually numbered pieces.
 Local launch times:
New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

02/07/2026

In one week, on Thursday, July 9, the Racing 40 SB03 will launch—our first Limited Summer Edition.

A summery take on the Racing 40, the SB03 explores a new direction while staying true to our aesthetic.

Limited to 250 pieces.

Launching Thursday, July 9 at 8:00 AM (New York).

Local launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva / Paris: 2:00 PM
Riyadh / Kuwait / Doha / Manama: 3:00 PM
Dubai / Muscat: 4:00 PM
Tokyo / Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

28/05/2026

Following the positive response to our vulcanized FKM rubber straps earlier this year, Orange and Black return on Thursday, June 4 — now joined by two new additions: White and Gray.

Our FKM rubber straps are highly durable yet soft and supple, engineered for optimal everyday wear with excellent resistance to heat, UV, sweat, and the elements.

A perfect way to personalize your watch and give it a distinct expression.

The Racing 40 core collection, our expanded FKM rubber strap collection, and a selection of new accessories will be available to order from Thursday, June 4 at 8:00 AM (New York).
 Launch Times:  New York: 8:00 AM London: 1:00 PM Geneva/Paris: 2:00 PM Riyadh/Kuwait/Doha/Manama: 3:00 PM Dubai/Muscat: 4:00 PM Tokyo/Seoul: 9:00 PM Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

25/05/2026

The highly requested Racing 40 Reverse Panda returns.

Inspired by the racing chronographs of the 1960s, the Reverse Panda is our take on one of the most iconic dial designs ever created.

Housed in our signature 40 mm Racing 40 steel case, it reimagines a classic through a modern lens.

Available to order from Thursday, June 4 at 8 AM (NY).

Launch Times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

21/05/2026

Happy to announce that the Racing 40 core collection returns on Thursday, June 4 at 8:00 AM (New York).

The Reverse Panda is officially back. One of our most requested designs, now joining the core collection.

We’re also expanding the accessories lineup with two new FKM rubber straps — white and grey — alongside the restock of black and orange.

In addition, we are releasing our first non-watch product: a limited-edition black canvas cap, produced in just 250 pieces.

Kind Regards,
Will Hoffman & Team

01/05/2026

Thank you for your incredible support during the launch of the Racing 40 Pine II.

All 350 pieces were allocated remarkably fast—once again, far beyond anything we could have imagined.

This release marks 10 years of HOFFMAN, and none of it would have been possible without the strength and support of our community.

10 years on, and it still feels like we’re just getting started.

We’re truly grateful for each and every one of you.

Thank you for your encouragement and support.

Will Hoffman & Team

30/04/2026

The wait is over—we’re live.

Racing 40 Pine II is now available to order. Link in bio.

Limited to 350 individually numbered pieces.

None of this happens without our community—we owe it all to you.

Thank you for everything,
Will Hoffman & Team

Address

Chittagong Division

Website

https://hoffmanwatches.com/pages/racing-40

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