Hoffman Watches

Hoffman Watches HOFFMAN is a New York-based company, established in 2016 to make sports watches. Browse our collections on www.hoffmanwatches.com.

Following the positive response to our vulcanized FKM rubber straps earlier this year, Orange and Black return on Thursd...
28/05/2026

Following the positive response to our vulcanized FKM rubber straps earlier this year, Orange and Black return on Thursday, June 4 — now joined by two new additions: White and Gray.

Our FKM rubber straps are highly durable yet soft and supple, engineered for optimal everyday wear with excellent resistance to heat, UV, sweat, and the elements.

A perfect way to personalize your watch and give it a distinct expression.

The Racing 40 core collection, our expanded FKM rubber strap collection, and a selection of new accessories will be available to order from Thursday, June 4 at 8:00 AM (New York).

Launch Times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

The highly requested Racing 40 Reverse Panda returns.Inspired by the racing chronographs of the 1960s, the Reverse Panda...
25/05/2026

The highly requested Racing 40 Reverse Panda returns.

Inspired by the racing chronographs of the 1960s, the Reverse Panda is our take on one of the most iconic dial designs ever created.

Housed in our signature 40 mm Racing 40 steel case, it reimagines a classic through a modern lens.

Available to order from Thursday, June 4 at 8 AM (NY).

Launch Times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

Happy to announce that the Racing 40 core collection returns on Thursday, June 4 at 8:00 AM (New York).The Reverse Panda...
21/05/2026

Happy to announce that the Racing 40 core collection returns on Thursday, June 4 at 8:00 AM (New York).

The Reverse Panda is officially back. One of our most requested designs, now joining the core collection.

We’re also expanding the accessories lineup with two new FKM rubber straps — white and grey — alongside the restock of black and orange.

In addition, we are releasing our first non-watch product: a limited-edition black canvas cap, produced in just 250 pieces.

Kind Regards,
Will Hoffman & Team

Thank you for your incredible support during the launch of the Racing 40 Pine II.All 350 pieces were allocated remarkabl...
01/05/2026

Thank you for your incredible support during the launch of the Racing 40 Pine II.

All 350 pieces were allocated remarkably fast—once again, far beyond anything we could have imagined.

This release marks 10 years of HOFFMAN, and none of it would have been possible without the strength and support of our community.

10 years on, and it still feels like we’re just getting started.

We’re truly grateful for each and every one of you.

Thank you for your encouragement and support.

Will Hoffman & Team

The wait is over—we’re live.Racing 40 Pine II is now available to order. Link in bio.Limited to 350 individually numbere...
30/04/2026

The wait is over—we’re live.

Racing 40 Pine II is now available to order. Link in bio.

Limited to 350 individually numbered pieces.

None of this happens without our community—we owe it all to you.

Thank you for everything,
Will Hoffman & Team

The limited-edition Racing 40 Pine II — commemorating the first 10 years of the brand — launches in 48 hours.A decade si...
28/04/2026

The limited-edition Racing 40 Pine II — commemorating the first 10 years of the brand — launches in 48 hours.

A decade since HOFFMAN was founded — an incredible journey that continues to unfold. We are deeply grateful for the support we’ve received since day one.

The Racing 40 Pine II is limited to 350 individually numbered pieces.

Available to order from Thursday, April 30.

Launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

Thank you,
Team HOFFMAN

23/04/2026

Wrist check of the new Racing 40 Pine II – commemorating a remarkable 10 years of the brand.

Following the quick sell-out of last year’s Pine GCC release, gone in under a minute, the Pine returns in the Racing 40.

Limited edition of 350 pieces — no more will be made.

Available to order from Thursday, April 30, at 8 AM (NY).

Launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

It has been an incredible journey — one we owe entirely to you.

Thanks,
Team HOFFMAN

The Pine green has become a tradition for our most special and commemorative pieces, first introduced in 2023.The Racing...
21/04/2026

The Pine green has become a tradition for our most special and commemorative pieces, first introduced in 2023.

The Racing 40 Pine II marks a decade since HOFFMAN was founded — a milestone we owe to you.

Limited to 350 individually numbered pieces, it will be available from Thursday, April 30, at 8 AM (New York).

20/04/2026

Up and close with the Racing 40 Pine II.

Marking 10 years since the founding of the brand, this edition brings back our signature Pine green — reserved only for most special releases.

The edition features a newly developed textured dial with a new sub-dial design and our new FKM rubber strap in matching color.

Limited to 350 individually numbered pieces.

Available to order from Thursday, April 30.

Launch times:

New York: 8:00 AM
London: 1:00 PM
Geneva/Paris: 2:00 PM
Riyadh/Kuwait/Doha/Manama: 3:00 PM
Dubai/Muscat: 4:00 PM
Tokyo/Seoul: 9:00 PM
Sydney: 10:00 PM

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