Hoffman Watches

HOFFMAN is a New York-based company, established in 2016 to make sports watches. Browse our collections on www.hoffmanwatches.com.

26/02/2026

The Racing 40 core collection is now available — Panda, All Black, SB02, and our latest addition, Racing 40 Navy. Plus, the long-awaited FKM rubber straps in orange and black.
 Thank you for your incredible support.

24/02/2026

Racing 40 Panda fitted with the new orange FKM rubber strap (will also be available in black).  The Racing 40 core collection, together with the new FKM rubber straps, will be available on Thursday, February 26.   Orders open at:
New York — 8:00 AM
London — 1:00 PM
Geneva / Paris — 2:00 PM
Riyadh / Kuwait / Doha / Manama — 4:00 PM
Dubai / Muscat — 5:00 PM
Bangkok — 8:00 PM
Tokyo — 10:00 PM
 Let us know what you think?

Kind regards,
Will Hoffman & Team

23/02/2026

Introducing the black FKM rubber strap for the Racing 40, developed following community requests. Durable, comfortable, and fitted with a quick-release system for easy changes. Buckles are available in stainless steel or black PVD to match our designs.

The Racing 40 core collection and the new FKM rubber strap will be available on Thursday, February 26.

Orders open at:

New York — 8:00 AM
London — 1:00 PM
Geneva / Paris — 2:00 PM
Riyadh / Kuwait / Doha / Manama — 4:00 PM
Dubai / Muscat — 5:00 PM
Bangkok — 8:00 PM
Tokyo — 10:00 PM

Thank you for your incredible support.

Kind regards,
Will Hoffman & Team

17/02/2026

Racing 40 Panda — our vintage-reimagined interpretation of what many consider the definitive racing chronograph design.

Available on Thursday, February 26.

Orders open at:

New York — 8:00 AM
London — 1:00 PM
Geneva / Paris — 2:00 PM
Riyadh / Kuwait / Doha / Manama — 4:00 PM
Dubai / Muscat — 5:00 PM
Bangkok — 8:00 PM
Tokyo — 10:00 PM

Kind regards,
Will Hoffman & Team

16/02/2026

The Racing 40 All Black, our monochrome take on the 1960s racing chronograph, alongside the Panda, Navy, and SB02, will be available together with our new FKM rubber straps on Thursday, February 26.

Orders open at:

New York — 8:00 AM
London — 1:00 PM
Geneva / Paris — 2:00 PM
Riyadh / Kuwait / Doha / Manama — 4:00 PM
Dubai / Muscat — 5:00 PM
Bangkok — 8:00 PM
Tokyo — 10:00 PM

Kind regards,
Will Hoffman & Team

12/02/2026

We are pleased to announce that the Racing 40 Panda and the rest of the core collection will restock on Thursday, February 26 at 8:00 AM (New York time).

In addition, a new collection of FKM rubber straps will make its debut. Long requested and in development for some time.

Launch Times:

New York — 8:00 AM
London — 1:00 PM
Geneva / Paris — 2:00 PM
Riyadh / Kuwait / Doha / Manama — 4:00 PM
Dubai / Muscat — 5:00 PM
Bangkok — 8:00 PM
Tokyo — 10:00 PM

Kind Regards,
Will Hoffman & Team

29/12/2025

Recap of 2025 above.

Thank you for your amazing support this year — we wish you and your loved ones a wonderful 2026.

Thank you for everything, and Happy New Year!

11/12/2025

The Racing 40 All-Black is our monochrome interpretation of the classic racing chronograph.

Crafted in 316L stainless steel with PVD coating and sapphire crystal, it’s powered by a mechaquartz movement featuring a 1/5-second stopwatch and mechanical instant-reset.

Purpose-built. Thoughtful details.

02/12/2025

The Racing 40 All Black is our second-best-selling design since launched — just behind the Panda.

18/11/2025

Racing 40 core collection - which one is your favorite?

11/11/2025

Where it all began — the Racing 40 Midnight. Our first creation, and one that our community continues to return to.

True to what we love: vintage aesthetic with a twist, balanced and subtle details, and a design that still feels fresh today while quietly referencing the past.

Address

Chittagong Division

Website

https://hoffmanwatches.com/pages/racing-40

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