Westrock Diamonds & Custom Jewelry

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Westrock Diamonds & Custom Jewelry Here to elevate your jewellery experience. Specializing in bridal and custom jewellery. EST. 2008
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By Appointment Only.
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10/16/2026

Shaken, stirred, and slightly over accessorized.

10/16/2026

Another round of carats, please.

10/16/2026

A perfect pour, every time.

The diamond rules? Consider them outdated. Wear what you love, mix what you want, and never wait for an occasion.Which r...
10/15/2026

The diamond rules? Consider them outdated.

Wear what you love, mix what you want, and never wait for an occasion.

Which rule are you breaking first?

ModernLuxury

It’s all in the details. 💎Consider this your engagement ring cheat sheet. Save this for when it’s time to design yours. ...
10/13/2026

It’s all in the details. 💎

Consider this your engagement ring cheat sheet. Save this for when it’s time to design yours. ✨

**There are so many ways to design a ring. These are just a few of the styles people choose most.**

10/11/2026

Natural or lab-grown? My take 👇🏻

Yes, lab-grown diamonds are diamonds. They have essentially the same crystal structure as natural diamonds. But their origin, growth history and market are different.

Natural diamonds formed in the earth over geological time. Their supply is finite, and their rarity is part of what draws me to them, especially for engagement rings wedding bands, and pieces I hope will become family heirlooms.

Lab-grown diamonds have made a larger look accessible to more people. But production can scale, and their prices have fallen sharply. I believe natural diamonds are more likely to hold value over time. That’s not a promise that a natural diamond will resell for what you paid. But if resale matters to you, you should know that a lab-grown diamond may have little to no meaningful resale value compared with its purchase price.

There’s another part of the conversation customers deserve to know: jewellers’ incentives. At times, retailers have been able to earn a higher percentage margin on lab-grown diamonds. That can give a store a reason to promote them. It doesn’t mean every jeweller recommending one is doing it for that reason… But it’s fair to ask how they’re advising you, and why.

I believe there’s a place for both. Lab-grown can be a great choice if size, style or budget comes first. For a milestone piece with a natural origin and a stronger chance of holding value over time, I personally lean natural.

You deserve the full picture before you decide: what you’re buying, where it came from, how the markets differ, and what it might be worth later.

Should jewellers be upfront when one option may be more profitable for them?

10/10/2026
Chrome Hearts 2.0. We customized our client’s original Chrome Hearts Pendant with a blue sapphire tennis necklace, finis...
10/06/2026

Chrome Hearts 2.0.

We customized our client’s original Chrome Hearts Pendant with a blue sapphire tennis necklace, finished in black rhodium and white gold. A personal piece, made entirely their own. 💙

Let us know where you’re ready for yours.

Schedule your appointment (link in bio) or email us at: [email protected]

10/06/2026

We customized our client’s original Chrome Hearts chain with a blue sapphire tennis necklace, finished in black rhodium and white gold. A personal piece, made entirely their own. 💙

We can help you with yours too.

DM us for inquiries.

Address

77 Bloor Street West
Toronto, ON
M5S1M2

Opening Hours

Monday 10pm - 6pm
Tuesday 10pm - 6pm
Wednesday 10pm - 6pm
Thursday 10pm - 6pm
Friday 10pm - 6pm

Telephone

+14166030000

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