04/06/2026
Aria Manufacture Chronometer - FAQ with Raphael Granito
Does a Manufacture movement mean that there is a new strategy for the existing collection?
"Not at all. When it comes to pricing and performance, movements like the SW 200 from Sellita allow us to create accessible watches that are as reliable and rugged as one could hope for. But, again, our creative process automatically makes us want to shake up things from time to time."
First the Stratos UTC, then the full ceramic Essence, and now the Aria: is Formex going upscale?
"When we create a new model, we don’t think in price categories. We always start from a blank sheet. In the end, the price becomes a function of what we need to build and maintain a healthy, sustainable business around that product. The motivation behind everything is the passion to create amazing products, and to push the innovation and design envelopes while doing so.
The Stratos UTC, the full ceramic Essence, and now the Aria all came from that same process. We look for things that haven't been done yet, and we try to execute them as well as we possibly can. A full ceramic case and bracelet with fine adjustment, and now a high-performance micro-rotor movement in an ultra-thin dress watch reimagined our way, these are not easy things to bring to market, and we are proud of what our team has achieved.
We are beyond grateful to the customers who have trusted our creativity and ex*****on from the beginning, and who have walked with us and allowed us to get to where we are today. That trust means everything to us, and we'll always provide amazing new launches in the price range we came to be known for."
Discover the new collection: https://formexwatch.com/collections/aria-manufacture-chronometer/
The Founders Edition is sold out in our Online Boutique. A small number of pieces may still be available through our trusted retail partners. Feel free to contact them directly, or subscribe on our product page to be notified when the second production batch becomes available.