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Minase MINASE - Handcrafted Timepieces of Japan. The "boutique" watch brand established in 2005 is producing rare watches, unique design and exceptional quality.

  2026 – Here we go!We are delighted to welcome you to WatchTime Düsseldorf from today until Sunday! Discover the fascin...
23/10/2026

2026 – Here we go!

We are delighted to welcome you to WatchTime Düsseldorf from today until Sunday! Discover the fascinating world of MINASE and experience our latest creations up close. We look forward to exciting encounters, inspiring conversations, and sharing our passion for Japanese watchmaking with you.

📍 Rheinterrasse Düsseldorf
📅 23-25 October 2026



Windows Yusai Pluralistic Garden 💚

📍 Rheinterrasse Düsseldorf
📅 23.–25. Oktober 2026

handmade

The Mastercraft J3 is Minase’s newest collection and the brand’s entry-level model, offering an accessible introduction to Japanese watchmaking, with prices starting at CHF 1,875 (Swiss 8% VAT included) with a leather strap.

17/10/2026

Minase is a Japanese watch brand that’s been around since 2005 but before that they’ve actually been a precision manufacturer since the 1960’s so you know they are doing some incredible work and now they have partnered up with on some stunning dial work!

More than a watch. A work of art. The Minase Divido Yusai “Otherwise than Being” is the result of an extraordinary colla...
16/10/2026

More than a watch. A work of art. The Minase Divido Yusai “Otherwise than Being” is the result of an extraordinary collaboration with Japanese artist Towa Takaya. Combining Minase’s distinctive case construction and exceptional finishing with the artist’s unique Yusai technique, the dial reveals fascinating layers of color, structure, light and depth, creating an almost otherworldly effect. Limited to just 10 pieces worldwide, each watch is a celebration of artistic expression and Japanese craftsmanship.
​thanbeing

Windows takes its name from its distinctive case construction, designed to create the impression of looking through a wi...
09/10/2026

Windows takes its name from its distinctive case construction, designed to create the impression of looking through a window into the heart of the watch.

In traditional Japanese architecture, windows are more than simple openings. They frame views, invite light inside and create a connection between interior and exterior spaces. The WINDOWS follows a similar philosophy, with openings along its case that reveal the intricate construction of the watch from unexpected angles.

A fascinating interplay of shapes, light and perspectives, where Japanese philosophy meets contemporary watchmaking.

The new Minase Mastercraft J3 pays tribute to MINASE’S very first model, hence the distinctly ’70s look of its cushion-s...
26/09/2026

The new Minase Mastercraft J3 pays tribute to MINASE’S very first model, hence the distinctly ’70s look of its cushion-shaped case and integrated bracelet. But this is far from simply looking back. The sharp finishing, distinctive dial and beautifully executed details give it a thoroughly modern presence on the wrist. A cool blend of Japanese craftsmanship, character and retro design.

Minase J3 with a beige dial and Grey rubber strap. Go to Minase’s international website, choose your favorite piece from...
11/09/2026

Minase J3 with a beige dial and Grey rubber strap. Go to Minase’s international website, choose your favorite piece from 10 different possibilities thanks to the configurator and order yours !

Geneva Watch Days starts today!The doors are open — Minase is delighted to welcome you to the Hôtel Beau-Rivage in Genev...
02/09/2026

Geneva Watch Days starts today!
The doors are open — Minase is delighted to welcome you to the Hôtel Beau-Rivage in Geneva.
Discover the new Mastercraft J3, presented here for the first time and experience the Divido Yusai “More Than Being”, our latest creation recently presented to the GPHG 2026.
More than seeing a Minase, this is a chance to experience our Japanese craftsmanship up close — from Sallaz-polished surfaces to the smallest details that define each timepiece.
📍 Hôtel Beau-Rivage, Geneva — Suite 127, 1st floor
📅 2–6 September
We look forward to welcoming you!

Geneva Watch Days begins tomorrow.From 2 to 6 September, we welcome you at the Hôtel Beau-Rivage in Geneva — Suite 127, ...
01/09/2026

Geneva Watch Days begins tomorrow.
From 2 to 6 September, we welcome you at the Hôtel Beau-Rivage in Geneva — Suite 127, 1st floor.
Be among the first to experience the new Mastercraft J3 collection in person and take a closer look at the Divido Yusai “More Than Being”, recently presented to the GPHG2026.
See the details. Feel the finishing. Discover Minase watchmaking up close.
Appointments are still available — link in bio

The Mastercraft J3 is yours to discover. Choose your dial — White, Beige or Black — then make it your own with a stainle...
30/08/2026

The Mastercraft J3 is yours to discover. Choose your dial — White, Beige or Black — then make it your own with a stainless The Mastercraft J3 is yours to discover. Choose your dial — White, Beige or Black — then make it your own with a stainless steel bracelet, two types of leather or a rubber strap.
Prices start at USD 2,050 before tax, with an estimated delivery in approximately 10–15 days.
The collection makes its official debut during Geneva Watch Days, 2–6 September, at the Hôtel Beau-Rivage (suite 127) in Geneva.
Explore the collection and order directly at minasewatches.com/webshop.

Beauty lives in the details.At Minase, watchmaking is shaped by a simple conviction:  details cannot come from mass prod...
28/08/2026

Beauty lives in the details.
At Minase, watchmaking is shaped by a simple conviction: details cannot come from mass production. The Mastercraft J3 carries this philosophy: the bezel is polished entirely by hand using the Sallaz (Zaratzu) technique, creating distortion-free mirror surfaces, razor-sharp edges and the interplay of light that defines a Minase. From the smallest polished surface to the balance of the entire case, nothing is left to chance. This is the Minase philosophy: precision, craftsmanship and beauty revealed by hand.

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Adresse

Biel/Bienne

Öffnungszeiten

Montag 09:00 - 17:00
Dienstag 09:00 - 17:00
Mittwoch 09:00 - 17:00
Donnerstag 09:00 - 17:00
Freitag 09:00 - 17:00

Telefon

+41325210613

Benachrichtigungen

Erfahren Sie als Erste/r von Neuigkeiten und Aktionen: Wir schicken Ihnen eine E-Mail, wenn Minase etwas veröffentlicht. Ihre E-Mail-Adresse wird für keinen anderen Zweck verwendet, und Sie können sich jederzeit abmelden.

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