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Louis Erard

Louis Erard Swiss Mechanical Watches - Since 1929 Welcome on Louis Erard's official page.

The story:

2011: Louis Erard celebrates 80 years of mechanical watchmaking. To mark this anniversary, the Excellence collection – a blend of tradition and modernity – is presented at Baselworld.

2010: The 100,000 watch mark is passed, underlining the brand’s success story.

2009: A new milestone on the way to Haute Horlogerie with affordable prices : Louis Erard launches its first in-house modu

le developed together with Soprod SA.

2007: The 50’000th watch since the brand’s comeback in 2003 leaves Louis Erard’s workshops. In autumn, the company presents its first ladies’ collection, Emotion.

2003: After 10 years of silence, the brand is bought out by private investors and re-launched.

1992: The company changes hands following serious financial problems : transferred to Le Noirmont (JU).

1980: A sustained effort is made to expand the Louis Erard brand, with some success on Asian markets.

1942-1980: Main activity remains casing for other watch companies.

1937: The company employs a staff of over 60.

1931: Production of the first watches under the Louis Erard
brand name.

1929: Foundation of the Louis Erard company in La Chaux-de-Fonds (NE). Corporate name : Louis Erard & André Perret.

1893: Birth of founder, Louis Erard, on 16 February.

17/06/2026

The 2340 collection. One foundation. Multiple expressions. Different colors. Different textures. Different characters.
Explore the collection:
https://www.louiserard.com/collections/2340

15/06/2026

2340. A postal code. A design territory. A collection.
Now in Mauve and Forest.
Explore the 2340 collection:
https://www.louiserard.com/collections/2340

13/06/2026

Oblong shapes. Soft purple. One design language.
The pattern extends all the way to the LE signature.
See it up close :
https://www.louiserard.com/products/louis-erard-2340-mauve

11/06/2026

Integration is easy to say. Much harder to design.
See what makes the 2340 different:
https://www.louiserard.com/products/louis-erard-2340-forest

09/06/2026

The detail that changes everything.
A horizontal texture. A sharper take on the 2340.
Discover Forest: https://www.louiserard.com/products/louis-erard-2340-forest

07/06/2026

Forest doesn't ask for attention. It gets it anyway.
Judge for yourself: https://www.louiserard.com/products/louis-erard-2340-forest

05/06/2026

Not the color you expected. Then you see it on the wrist.
Make up your own mind: https://www.louiserard.com/products/louis-erard-2340-mauve

03/06/2026

Materials, shapes and finishes are made to speak one language. Mauve simply adds a different tone. See 2340 Mauve up close: https://www.louiserard.com/products/louis-erard-2340-mauve

01/06/2026

Mauve might be the most unexpected 2340 color yet. But on the wrist, it just works. Soft purple, sharp construction, and an oblong stamped dial that catches the light differently at every angle.
See 2340 Mauve up close:
https://www.louiserard.com/products/louis-erard-2340-mauve

31/05/2026

Horizontal lines across a deep green dial.
A sharper, more graphic take on the 2340.
Now available: https://www.louiserard.com/products/louis-erard-2340-forest

Adresse

Le Noirmont

Webseite

http://www.louiserard.com/

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