Embassy Luzern-St. Moritz

24/10/2026

23/10/2026

THE NORTHFLAG RETURNS.

Born from a spirit of exploration, the TUDOR Northflag is back.

Inspired by the daring expeditions that shaped TUDOR’s history, the new Northflag combines a distinctive design with a GMT function, Master Chronometer certification and a 65-hour power reserve.

A timepiece created for those who follow their own direction.

Discover the new TUDOR Northflag at Embassy

22/10/2026

REINVENTING THE CHRONOGRAPH.

What happens when more than 160 years of chronograph expertise meet a completely new approach to watchmaking?

The TAG Heuer Monaco Evergraph.

Powered by the revolutionary Calibre TH80-00, its innovative mechanism replaces traditional mechanical joints with flexible components, reducing friction and wear.

Exceptional engineering, housed in the unmistakable square silhouette of the Monaco.

A new chapter in the art of measuring time.

Discover TAG Heuer at Embassy in Lucerne.

19/10/2026

A LITTLE PIECE OF THE MOON.

Some moments deserve a touch of magic.

Inspired by the beauty of the lunar cycle, the Tissot Désir Moonphase collection combines graceful design with the enchanting poetry of the night sky.

Delicate textures, luminous details and an elegant moonphase display make every glance at the wrist a moment to enjoy.

Because time can be beautiful, too.

Discover Tissot at Embassy.

16/10/2026

WHERE HERITAGE MEETS THE HORIZON.

The Breguet Marine Chronographe 5527 brings centuries of watchmaking expertise into a distinctly contemporary world.

Crafted in lightweight Grade 5 titanium, its hand-guilloché grey gold dial reveals the artistry behind every detail.

A sophisticated chronograph combining technical performance, nautical inspiration and unmistakable Breguet character.

Discover the art of Breguet watchmaking at Embassy.

14/10/2026

TIME HAS A NEW DIRECTION.

Bold architecture. Mechanical artistry. Pure momentum.

The Franck Muller Vanguard Vector Skeleton transforms the language of movement into a striking expression of contemporary watchmaking.

Its openworked design reveals the beauty of mechanics, while the signature Vanguard case gives the creation its powerful identity.

For those who appreciate time beyond convention.

Discover Franck Muller at Embassy.

11/10/2026

25 YEARS. ENDLESS COLOURS OF JOY.

For 25 years, Pomellato’s iconic N**o collection has celebrated the beauty of individuality.

Now, a new chapter unfolds in a vibrant dialogue of colour, light and emotion.

From luminous blue topazes to expressive amethysts and fresh green gemstones, each creation tells its own story.

Because true elegance is never afraid of colour.

Discover the world of Pomellato at Embassy in Lucerne.

**o

08/10/2026

A CLASSIC, REIMAGINED FOR TODAY.

Inspired by Breitling’s diving watches of 1957, the Superocean Heritage Automatic 36 captures the spirit of seaside elegance.

With its distinctive arrow and spear hands, ceramic bezel and white rubber strap, this timepiece moves effortlessly between the waves and the waterfront.

A timeless design with a fresh perspective.

Discover Breitling at Embassy in Lucerne.

04/10/2026

Brand new models have joined the Speedmaster 38 mm collection. This version reveals a warm grey aluminium bezel, which frames an opaline silvery PVD dial. Sedna™ Gold PVD hands and baton-style indexes are filled with white Super-LumiNova, while a mix of brown varnished and Sedna™ Gold PVD hands appears in the subdials.

📍Discover OMEGA Watches in Lucerne

01/10/2026

Serpenti Secret Watch by 🐍

📍 Discover Bulgari in our Boutique in Lucerne