15/09/2026
For Giselle Rufer, creating a watch for women was never simply about measuring time.
When she founded DELANCE Swiss Watches, she created a Maison shaped around women—their individuality, relationships, achievements, dreams and stories.
Thirty years later, that vision has become a legacy.
This September, Giselle joins the WIN Conference as a speaker, bringing her entrepreneurial journey and the philosophy behind DELANCE into a community that has spent nearly three decades advancing women worldwide.
The encounter between WIN and DELANCE feels particularly meaningful: two journeys born from women with a vision, both approaching three decades of creating spaces in which women can express who they are and what they want to bring to the world.
At a moment when DELANCE celebrates its 30th anniversary, Giselle’s participation is also an invitation to look forward—to the next generation of women, ideas and stories that will shape our future.
Because time becomes meaningful when we use it to create something that lives beyond us.
For the grid, I would visually keep all three in the white / pearl / blush-pink September identity we established, but introduce a very subtle WIN red/burgundy accent if permitted by WIN’s branding. That will make this activation identifiable while still looking unmistakably DELANCE.
