YOOMEE

YOOMEE fairly produced accessories from marrakech and zurich. worldwide shipping ⇨ order at: www.yoomee.ch

Inspired by the beauty, the people, and the culture of Marrakech and Zurich, our vision is to preserve traditional craftmanship and empower women and local artisans through sustainable and social partnerships. We design and craft meaningful accessories that merge tradition with modern design and spread love everyday.

04/06/2026

A few words about how we work with leftover leather:

Unlike many larger brands, we don’t buy leather in large quantities. We work with leftover leather that already exists on the market. Every hide is carefully selected by hand, and only then do we decide which product it will become.

This also means that not every bag is available in every colour. Often, we only find a few hides in a specific shade. We love this because it makes each piece more unique while also being a more sustainable way of working with leather.

That said, this approach comes with its challenges: constantly changing colours, creating new product listings, preparing photos, and managing production when there are countless shades that look almost identical. On top of that, leather prices have increased significantly over the last few years.

This time, I travelled to Casablanca three times and visited several leather markets and warehouses in Marrakech in search of beautiful new leather. Often, you only find a handful of hides in the colours you are looking for. Every trip becomes a question of whether the effort is worth it, because beyond the rising costs, there is also a huge amount of time, energy and physical work involved.

And honestly, I have often thought about giving it up. Leather is definitely one of the most demanding parts of our business.

But Faim-Zahra and Youssef have been with me since my very first days in Marrakech. They have become family. And for that reason alone, I cannot imagine letting this part of our work go.

this is our LATIFA glossy bag- available in 6 colors- reversible wearable - shoulder or crossbody bag- made wirh care - ...
02/06/2026

this is our LATIFA glossy bag
- available in 6 colors
- reversible wearable
- shoulder or crossbody bag
- made wirh care
- ethically produced in marrakech from@our women’s association

practival and beautiful

23/05/2026

This is our LATIFA glossy bag. You can wear it on both sides — it’s reversible! One side features a matte glitter finish, while the other has a shimmering glossy look. Especially in the sunlight, this bag looks absolutely stunning. You can wear it as a mini bag or style it as a crossbody.

Definitely one of our favorite summer pieces!

our keychains lobster live and coral combined with the MOUNA key pendant “sardine”, the velvet wallet FLOSSI, or our cla...
20/05/2026

our keychains lobster live and coral combined with the MOUNA key pendant “sardine”, the velvet wallet FLOSSI, or our classic key tags. mix and match as you like.

we have lots of designs and colors. visit our shop at neumarkt 20 in zurich or one of our many resellers.

❤️

Sunday is the day to relax — the day to do something for yourself, something that calms you down and prepares you for th...
17/05/2026

Sunday is the day to relax — the day to do something for yourself, something that calms you down and prepares you for the new week.

If you have an eye pillow, use it today. Lay on your sofa and relax for a bit, even if it’s just for 5 minutes. Believe me, it does something good for you.

We have a very big selection of eye pillows in our shop in Zurich, and these are our new ones. Each piece is hand-embroidered with great care — an incredibly beautiful handicraft that we love to create in our association in Marrakech.

selfcare

15/05/2026

This week was crazy: sampling, sampling, and more sampling for the AW26 winter collection, renovations in the atelier, Anna arriving in Marrakech, meetings for the new keychain collection.

The week was a lot, but at the same time, so much fun. A whole new chapter is starting for the product line of YOOMEE — something completely new.

Hello Naima,You’ve got a little analogue shooting these days. Together with the Naima Mini Wallet and our beloved Rawaya...
14/05/2026

Hello Naima,

You’ve got a little analogue shooting these days. Together with the Naima Mini Wallet and our beloved Rawaya bookcase, the pom-poms and letters are a perfect match too. Such a beautiful combination, I think.

Visit our shop at Neumarkt 20 tomorrow and discover all the colors and beautiful accessories to mix and match.

❤️ Today is Mother’s Day is and I’d love to share a few words about my mom.My mom’s name is Jacqueline, and she is by fa...
10/05/2026

❤️ Today is Mother’s Day is and I’d love to share a few words about my mom.

My mom’s name is Jacqueline, and she is by far one of the most impressive people in my life. She is a mother of four, runs her own successful business, supports my father in his work, and is also an essential part of Yoomee.

My mom is the person who taught me to try things fearlessly and not to be afraid of failure. I think that’s why it never felt “brave” for me to start Yoomee or to travel to Morocco and build a second life there—it always felt natural. And yes, I have you to thank for that, Mom.

My mom is the kind of person who never says no to ideas. Since I was little, she supported every idea I had, even when she already knew it might not work out. Thank you for that.

Thank you for always letting me try, and for allowing me to fail. I think that is one of the greatest gifts you’ve ever given me.

The first picture I chose was taken at the opening of Neumarkt, where my mom helped incredibly with everything—interior building, sewing, creating, and bringing it all to life.

And the second picture… you’ll understand why I chose it over the course of the year. Spoiler: something big is going to happen. In that moment, I was a little afraid, but she gave me the small push I needed.

I’m looking forward to everything that’s coming, and having you as my sparring partner, my friend, and the best mother is the most beautiful thing.

❤️

09/05/2026

Behind the scenes of our last summer shoot. Together with , , , and chaimae.
We did the shooting in guliez the new town of Marrakech. It was again a quiet big collection we managed to shoot in one day - thanks girls you did a great job and it was so much fun.

Adresse

Neumarkt 20
Zürich
8001

Webseite

http://www.yoomee.ch/

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