11/05/2026
On May 16, the new Swatch x Audemars Piguet release will officially take place. Right now, the biggest questions remain how the models will look, as well as their retail and market prices
Most likely, retail pricing will range between 400-700€, but due to extremely high demand and expected queues outside boutiques, secondary market prices are forecasted to be up to 3 times higher
We assume the collection will be limited, which makes it difficult to predict long-term secondary market prices once the hype settles down. However, most likely the watches will later trade around x1.5-x2 of retail price
*Photo from open sources. Author not identified. The publication is for informational purposes only. All rights to the image belong to its rightful owners.
**We deal exclusively in authentic products. We are not affiliated with the brands featured on this page