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The Camelia

Bijoux brodés réversibles inspirés du Maroc fabriqués entièrement à la main en France/Allemagne

20/04/2026

Layering, always ✨

Mixing lengths, pendant shapes and colors
Just having fun creating your own combinations

There are no rules, only what feels right 😉

16/04/2026

CREATION OF TAMRI HOOP EARRINGS ⚒️

1 - If only embroidering was that fast
2 - The idea of those earrings came while playing with the Bahia bracelet. I wanted simple thin earrings just like the bracelet 💡
3 - So I started drawing the designs and eventually printed the first tests to check the sizes. Once I was happy I sent the technical drawings to Italy where they have been cut out of raw brass
4 - Then Khalid enters the creation process: he soldered with sterling silver the part that goes into the ear to the hoop. A step that requires a lot of precision ✨
5 - After a trip to Paris to get gold plated, the embroidery can start 🪡
6 - The truth about embroidering: the beginning of the video is X10 and after that it's just the real pace. Slow (especially with lurex thread 🫠 if you know you know) and requiring a lot of attention for a balanced result
7 - Embroidering in the best jewelry shop of Essaouira 🪬
8 - Speedy embroidery 💨
9 - It's always magic to be able to wear my own creations after that many steps and time. Patience is key 🗝️

Now you know a bit more about this new design and can see how much work is hidden behind what looks like a pretty simple pair of hoop earrings 😉

10/04/2026

THE SUMMER COLLECTION IS ONLINE 🌞🌴

The new collection is finally available on the website. As I mentioned before, I’ve been busy working on orders for the physical stores in Morocco but it was definitely worth the wait 🙌

What’s new this season? First, these beautiful images shot in the heart of the Marrakech Medina by ,featuring the stunning ❤️

As for the jewelry: new shapes, new colors, and plenty of pieces designed to mix and match ✨

Go take a look on the website and let me know what you think about this collection 👀

I really hope you’ll love it and don’t forget that a like, a comment or a share always means a lot and helps support my work 💞

09/04/2026

After postponing the drop of the new collection for what feels like 14 years… it’s finally actually happening

The Summer 2026 collection drops tomorrow at 6pm 🎉

It took time (clearly), but between putting the collection online and handling all the boutique orders (with two new stores in Morocco and a third one coming very soon) things got a bit intense 🫠

Even the cat woke up like “wait… is it finally happening or not?”

See you tomorrow 👀

21/03/2026

Last call for the winter collection 👀

Next week (inchallah), the Summer 2026 collection arrives: new shapes, new colors, new vibes 🌞

So if you’ve been thinking about it… this is your sign. Don’t wait too long ⏳

09/03/2026

Please meet MERZOUGA ✨

A piece built around intricate embroidery and a pierced pendant that brings lightness and movement to the design. One of the most detailed pieces of the collection, made to catch the light as you move

Available as a necklace, bracelet and 3 different forms of earrings. Now you just have to pick your favourite combination 😉

05/03/2026

CREATIVE PROCESS : Borj bracelet ✨

Every piece begins with hand sketches on paper. I draw the embroidery, cut the shapes with scissors and test the design at full scale until the proportions feel right

Once validated, the design moves to Illustrator where I prepare the technical drawings and color variations. The pieces are then cut from raw brass in Northern Italy, following these exact drawings

After being gold-plated in Paris, they return to my hands, where I embroider each bracelet by hand with cotton thread 🪡

A lot of steps but this is what it takes to make good quality jewelry 🙌

Adresse

Leipzig

Webseite

https://thecamelia-bijoux.com/

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