ANNI LU

05/07/2025

Discover Moda Operandi's beautiful selection of ANNI LU.

22/05/2025

20/05/2025

20/01/2025

Get ready... New collection launches soon!

The ocean. An endless source of inspiration for artists and poets. It’s a place where you can lose yourself in your dreams while watching the gentle waves roll in. It’s also a place full of magic, where you can experience moments of freedom, joy and spontaneous gatherings with friends and family. The essence of the ocean is the inspiration behind the Il Mare collection. The colors reflect the ocean’s beauty, from the deep blue of the open sea to the bright turquoise of shallow waters, the burned pink of a sunset and the golden hues of a sunrise. Silver, like the crest of the waves, adds a shimmering touch.

The Il Mare collection launches at anni-lu.com om February 3rd.

10/01/2025

Meet the newest member to our bestselling Stellar Pearly collection. With its overload of delicate freshwater pearls, it is a classical yet playful piece. Wear them alone for an elegant look or add the Pearly Stud Earring for a more fun and personal look.

01/12/2024

LAST DAY! ANNI LU BLACK WEEK SALE 🖤​​​​​​​​​Save up to 70% on your favorite ANNI LU pieces. The sale ends tonight!​​​​​​​​​
Hurry up, and get your favorites now before it's too late!

Explore the sale at anni-lu.com.

18/08/2024

The new Club Mirage collection is launching on Monday August 26th! ​​​​​​​​​​​​​​​​​​Immerse yourself in the captivating allure of Club Mirage. A collection inspired by the laid-back elegace of the 1970s, where sophisticated aesthetics meet playful vibes, creating a vibrant energy and style.

17/08/2024

Explore the top trending Tattoo Choker. The 90’s tattoo choker stands as a nostalgic symbol of an era that celebrated boldness and self-expression. Our version of the choker is carefully handcrafted with the old and traditional Mexican Huichol technique. Get yours now before it's too late!

10/06/2024

〰️ A limited gift for you! 〰️ Buy 2 items or more and receive our favourite Sunny Eldorado Bracelet as a complimentary gift.​​​​​​​​​​​​​​​​​​Add your gift to your basket and use code
FREEBRACELET at check-out

* Offer ends June 20th, 2024. Campaign can not be combined with sale items. One redemption per order.