Nearly half a century ago, Carlo Aiello, an Italian expat consumed by his love affair with precious stones introduced the finest in diamonds and dazzle to Egypt. Carlo’s name soon became synonymous with fine jewellery and Egypt’s finest would soon consider him the premier trader for all things precious. With the passage of time, a foray into retail would seem like a natural progression. So 15 year
s ago, Carlo joined forced with his son Giovanni and Giampaolo and the first Carlo Joaillier showroom was born. A space in which each piece is hand-picked to ensure the highest-quality and where beautiful international brands shine alongside the Aiello family’s own exquisite diamond designs. Indeed, the family’s passion for impeccable designs, quality craftsmanship, precious stones and gold has made their eponymous line the most trustworthy homegrown name in luxury jewellery, at once timeless and trendy.
