Sonny's Jewellers

08/06/2026

Some news to share.

We've just been shortlisted for the Professional Jeweller Awards 2026. Not in one category. In three.

→ Independent Retailer of the Year
→ Employer of the Year
→ Retail Team of the Year

Honestly? The two that mean the most to us are the ones with "Employer" and "Team" in the title. A shop window is only as good as the people standing behind it, and ours show up every day with care, patience and a real love for what they do.

The retailer nod feels like a thank you to our customers too. You're the ones who keep walking through the door, trusting us with engagements, anniversaries, the big moments and the quiet ones in between.

So before anything else... thank you. To our team. To every customer who's chosen us over the years.

Bit of work to do between now and the ceremony 😊

Rooting for us? Drop a 💎 in the comments and we'll feel it from here.

Get ready for the Professional Jeweller Awards 2026 as the shortlist has been announced. A huge congratulations to everyone who has made it

29/05/2026

The secret’s out, oval is the moment 🫢

Come to Sonny’s and see why everyone is obsessed 💎✨

21/05/2026

As the victory parade route begins right here in the Jewellery Quarter, we are closing to allow our team to participate in this momentous city celebration and to accommodate local travel and road disruptions.

We will reopen tomorrow for normal business hours. Thank you for your understanding, and congratulations to the club!

Up The Villa! 🏆

03/04/2026

Sonny’s Jewellers opening times over the Easter weekend!

29/12/2025

🥂✨ Ring in 2026 with sparkle!
We’ll be closed on New Year’s Day, but we’re here for all your last-minute festive shopping before the celebrations begin.
Pop in, explore our dazzling collections, and start the year in style. 💎

22/12/2025

🎄✨ Last-minute festive sparkle awaits!
Sonny’s Jewellers will be closed on Christmas Day and Boxing Day, so make sure to visit us beforehand to find the perfect gift.
Step in, enjoy the festive magic, and leave with something unforgettable. 💎

04/09/2025

✨ From Birmingham to London ✨
The Sonny’s Jewellers team hopped on the train to Olympia for The Jewellery Show 2025 – and what a couple of days it was! 💎

From discovering dazzling innovations and handpicking new collections ready for Christmas 🎄, to catching up with old friends and making new ones, the show was full of inspiration.

We were so proud to be invited to the Retail Jeweller Inspiring Independents evening 🏆 – and even more honoured to once again be recognised as one of the UK’s most inspiring independents. A huge congratulations to our peers who picked up special awards for their incredible contributions to the trade 👏

Day two brought more treasure hunting, more conversations, and a stop at the National Association of Jewellers stand, where we couldn’t resist a snap with their awards shortlist board 📸✨

A whirlwind trip full of learning, celebrating and, of course, shopping! 💎

28/08/2025

We will be closing Sonny’s Jewellers today at 4pm, 28th August 2025.

Sorry for any inconvenience.
For any urgent enquiries please all us on 0121 236 2426 😊

26/08/2025

We’re proud to share that Sonny’s Jewellers has been named a finalist in the “Jewellery Retailer of the Year” category at the National Association of Jewellers Awards 2025 💍🏆

A huge thank you to our incredible team and loyal customers who make moments like this possible 💫

24/08/2025

Planning on visiting us this week? Here's our opening hours 🌷