Sonny's Jewellers

09/10/2026

We run three different stores and we're still one team.

We've won Team of the Year at the NAJ Awards!

For us, this is huge!

Each store has its own name, its own look and its own customer base.

But the award came to us under one name, as one team.

We're proud to be recognised together, with each store keeping what makes it different.

To everyone working across the group, thank you for making this a team worth celebrating.

06/10/2026

If you do any of these, you’re officially our favorite customer. ⭐️ Which gold star are you claiming? 👇

04/10/2026

Stop scrolling! Are you making the wrong move with your jewellery? 🪨📄✂️

12/09/2026

That broken chain in your junk drawer? Let Chloe show you what it’s actually worth.
Bring in your old gold, single earrings, or unworn pieces and turn forgotten treasures into instant cash or store credit!
🏆 Award-Winning Jewellers | Fast, friendly & transparent.
👉 Tap the link in bio to book your appointment to sell your old gold!

⚠️ Disclaimer: All prices shown or discussed are indicative and subject to change without notice. Final pricing depends on the daily market rate of gold at the time of purchase

27/08/2026

Here is what a Rising Star Award hides.

Behind it sit the ideas nobody was asked for, the arguments that made us better, and the hours this team put in just because they cared.

We won. 🏆

Our first CMJ Awards. And we walked away with Rising Star. 🌟

This team treats what we're building like it belongs to them. It does.

To every single person at Sonny's: we are so proud of you. This one's yours.

CMJ Rising Star winners. ⭐

25/08/2026

We've been shortlisted for Community Engagement of the Year at the 2026 NAJ Awards.

Our charity work with Birmingham Children's Hospital, the partnership with Aston Villa Foundation. That's what's behind this shortlist.

Not a campaign. Just things we wanted to do and kept doing.

Glad it's being noticed. 💛

25/08/2026

Sonny's Jewellers Group has been shortlisted for Jewellery Retailer of the Year at the 2026 NAJ Awards.

We've never really chased awards. Didn't see this one coming either.

If you've bought from us, or just come in because you were passing, this shortlist has your name on it too. 🙏

25/08/2026

We've been shortlisted for Team of the Year at the 2026 NAJ Awards.

The people behind the counter. The ones who remember your ring size and asked how the wedding went. That's who this is about.

We found out and honestly just sat with it for a bit.

Thank you. Genuinely. 🏆

13/07/2026

Send this to your partner and see if they get your diamond shape right... 👀

No matter your dream shape, you’ll find it at Sonny’s Jewellers. 💎

08/06/2026

Some news to share.

We've just been shortlisted for the Professional Jeweller Awards 2026. Not in one category. In three.

→ Independent Retailer of the Year
→ Employer of the Year
→ Retail Team of the Year

Honestly? The two that mean the most to us are the ones with "Employer" and "Team" in the title. A shop window is only as good as the people standing behind it, and ours show up every day with care, patience and a real love for what they do.

The retailer nod feels like a thank you to our customers too. You're the ones who keep walking through the door, trusting us with engagements, anniversaries, the big moments and the quiet ones in between.

So before anything else... thank you. To our team. To every customer who's chosen us over the years.

Bit of work to do between now and the ceremony 😊

Rooting for us? Drop a 💎 in the comments and we'll feel it from here.

Get ready for the Professional Jeweller Awards 2026 as the shortlist has been announced. A huge congratulations to everyone who has made it