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🎄 BIRMINGHAM, WE'RE COMING FOR YOU!The Nudie Christmas Tour is heading to the NEC for Festive Gift Fair, and I've got a ...
20/10/2026

🎄 BIRMINGHAM, WE'RE COMING FOR YOU!

The Nudie Christmas Tour is heading to the NEC for Festive Gift Fair, and I've got a few spare tickets with your names on them!

6 lucky winners will each receive:

🎟️ 2 FREE tickets to Festive Gift Fair at the NEC Birmingham, 19–22 November.

🎁 2 x £15 Nudie vouchers to spend at our stand (£15 off a purchase over £60 per person).

A Christmas shopping date on us, with a little something towards your jewellery shopping too.

HOW TO ENTER:

❤️ Follow Nudie | Hypoallergenic Gold & Silver Jewellery
❤️ Like this post
❤️ Tag your Christmas shopping accomplice in the comments

🎁 BONUS ENTRY: Share this post to your Story and tag Nudie | Hypoallergenic Gold & Silver Jewellery so I can see it!

Can't wait to see you there!

Love, Sophie x

Entries close Sunday 25 October at 6pm. Six winners will be selected at random and contacted by DM from Nudie | Hypoallergenic Gold & Silver Jewellery.

16/10/2026

I've reached the stage of small business ownership where a LABEL PRINTER is the highlight of the month

Not quite enough orders to wake up to a mountain of parcels every morning, but enough that I can finally justify making my life a little easier.

Naturally, I've now made this printer my entire personality.

15/10/2026

I fear buying a thermal printer might be the highlight of my October. 😂

It's a funny little milestone as a small business owner. I'm not waking up to hundreds of orders (yet 🤞), but we're finally getting enough online orders at Nudie Jewellery to justify investing in one.

And now I've made it my entire personality.

3,000 unique labels printed in 40 minutes?!

13/10/2026

Behind every small business is a very hardworking team. Ours just happens to have four legs and a selective work ethic 🐾

Meet Sandy, our Chief Everything Officer at Nudie

Employee of the month (self-appointed)

12/10/2026

POV: You hire your first employee 🐾

Meet Sandy, the corgi behind Nudie
Excellent company
Terrible employee.

Sandy's Christmas Gift Guide 🐾🎄After a very successful first season attending country shows, Nudie's shortest member of ...
08/10/2026

Sandy's Christmas Gift Guide 🐾🎄

After a very successful first season attending country shows, Nudie's shortest member of staff has made some wonderful friends and acquired a frankly unreasonable number of possessions.

So, to kick off our four-part Small Business Christmas Gift Guide, counting down weekly to the start of our Christmas Tour, Sandy would like to introduce you to some of her favourite independent businesses we've met along the way.

All personally tested. Some extensively chewed.

Over to you, Sandy. 🫡

Debbo & Daughters 🤎

For a dog who spends her life travelling around the country in a van, a good bed is rather important.

These gorgeous travel beds go from car to office to show stand without any faffing about.

Made by a brilliant group of women, they're beautiful AND properly practical.

Sandy approves. Particularly the bit where everyone else does the carrying.

Ruff and Tumble 🐾

Sandy's first drying coat was a disaster.

She took three steps before falling flat on her face because the front was too long

Enter Ruff and Tumble, who actually make coats for the vertically challenged.

The Tweenie Dachshund fits her perfectly (2 sizes below corgi) and has become her official autumn dressing gown.

Warm, dry and considerably less likely to faceplant. A triumph.

Storeys and Tails 🌊

We met these lovely people at our very first outdoor show of the year and then had to exercise something neither Sandy nor I possess much of.

Patience.

We waited until she'd almost finished growing before investing in her new all-weather collar and lead.

Her first beach trip had already destroyed her puppy set, so expectations were high.

So far, completely Sandy-proof.

Not that anyone can actually see the collar underneath all that corgi fluff.

Dougie's Big Cheese 🧀

Sandy has conducted extensive research into yak chews this year.

Many brands. Many hours. Absolutely no contribution towards the household bills.

But there's something about Dougie's Big Cheese that has her completely obsessed.

Brilliant for keeping her occupied when we're busy at shows.

Wags and Wiggles Pet Food 🦴

At Blenheim, Sandy went shopping.

Ostrich knuckles. Duck necks. Lung

Spend probably the craziest week of my year with me. There were highs. There were lows. There was concrete. There was ba...
06/10/2026

Spend probably the craziest week of my year with me.

There were highs. There were lows. There was concrete. There was ballet. There was an alarming amount of motorway.

Starting with Sunday…

I wanted to finish our summer show season with a bang.
Unfortunately, my firework wasn’t lit.

Worst show of the year.

But that’s events. You can’t win them all and, on the days it isn’t your turn, hopefully it’s someone else’s. Pack the van. Go home. We go again.

Back to my actual job.

Set my first manhole cover in concrete and Dad was sufficiently impressed to take a photo.

Please update my CV accordingly.

Wednesday night: Swan Lake for Dad’s birthday. 🦢

My first ever ballet!

I do have a confession.
I thought there would be… talking?

I fear I may have confused ballet with opera.

Once I’d Googled what was actually going on, though: absolutely beautiful. The music, the dancing, the whole thing.

Before the ballet, a customer had accidentally ordered Petite instead of Regular and realised we lived close enough to avoid posting it backwards and forwards.

So naturally we conducted a bracelet exchange in a lay-by.

THEN his partner got out of the car wearing her Maris Necklace AND Earrings — turns out we’d met at The Game Fair!

The bracelet completed her set.

Forgot to take a photo because I was too busy being delighted, so here’s Sandy instead

And then I pointed the car north again.
Destination: Blackpool.

Thursday: the first ever SheChainLive.

A room full of women building businesses and, somehow, people I’d only recently met already starting to feel like old friends.

Just casually listening to Karen Millen talk about building Karen Millen.

Having a wicked time.

Same Blackpool. Different outfit...

Theo organised the SBS table and this was the point I looked around and thought…

How on earth did 16-month-old Nudie end up here?
A table of strangers very quickly becoming friends.

Another moment for my dress

EVAS finished. Back in the car. Back down the country.

One services nap later, I crash-landed at my Birmingham hotel at 5am.

Alarm set for 7.

Saturday & Sunday: The National Wedding Show.

For the record, my usual four-hour stand build was c

This is what I call the big girls tableWell, we didn’t win. But LOOK WHO I GOT TO LOSE TO. Fran from The Calmness Crew c...
04/10/2026

This is what I call the big girls table

Well, we didn’t win. But LOOK WHO I GOT TO LOSE TO.

Fran from The Calmness Crew created something to help her own child with their mental health. Now her business is helping hundreds of other children too.
Incredible

Then I looked around and realised every woman sitting there was building something brilliant, all at completely different stages.
And somehow 16-month-old Nudie was sitting amongst them.

Huge thank you to Theo, the SBS gang and every single one of you who voted for my little Year One business.

No trophy this time.
But the eBay dress fitted

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Nudie HQ
Hereford

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